B2B Marketing Specialist

About the Position

At EmbedIT, we help banks, lenders, and financial institutions build modern digital finance platforms. With more than 25 years of experience delivering technology at scale, we combine global expertise with local delivery to help our clients grow securely and efficiently across Southeast Asia.

As our Southeast Asia Hub in Vietnam continues to expand, we are looking for a B2B Marketing Specialist who will help us strengthen our brand, generate new business opportunities, and support our regional growth.

Responsibilities

• Support the sales team and help generate leads through integrated marketing campaigns.
• Provide the sales team with the materials and presentations they need for their work.
• Plan and run CRM campaigns on the content side, including email and chat communications, customer database targeting, and customer journey planning.
• Provide the local PR agency with relevant topics and inputs, identifying themes that resonate with the Vietnamese target audience.
• Steer LinkedIn and social media content direction, working with our existing social media consultant to distinguish relevant from less relevant topics.
• Develop and localize marketing content for the Vietnamese market while keeping alignment with EmbedIT's global brand, messaging, and tone of voice.
• Support EmbedIT's participation in industry conferences, and coordinate customer events, webinars, and partner activities.
• Coordinate the production of marketing materials, presentations, brochures, and branded merchandise.
• Support website updates and content management on our new website platform (DatoCMS).
• Coordinate external suppliers, including designers, copywriters, photographers, printers, and event agencies.
• Monitor campaign performance and prepare reports with recommendations for improvement.
• Ensure consistent implementation of the EmbedIT brand across all marketing touchpoints.

Requirements

• Minimum 5 years of relevant B2B marketing experience.
• B2B marketing background is a must. Experience in technology, software, fintech, or IT services is a strong plus given the complexity of our business.
• Knowledge of the local VN market and the behavior of a B2B technology audience.
• Experience with digital marketing campaigns and social media.
• Good understanding of lead generation and marketing funnels.
• Experience supporting business events, webinars, or conferences.
• Strong project management and communication skills, with the ability to manage multiple projects while meeting deadlines.
• Excellent business writing and presentation skills in English.
• Ability to produce correct, market-relevant Vietnamese content independently for local channels and CRM communications.
• Ability to brief and steer external copywriters and designers rather than produce all content in-house.
• Ability to translate complex technology topics into clear, engaging, business-oriented content.
• A proactive, hands-on mindset with strong attention to detail.

Nice to Have

• Experience working in an international environment.
• Experience with a CRM platform, ideally Microsoft Dynamics (Customer Insights). The ability to build CRM campaigns matters more than proficiency with a specific tool.
• Experience working with PR agencies.
• Understanding of LinkedIn as a B2B channel and the ability to judge topic relevance for the target audience.
• Familiarity with Google Analytics or similar reporting tools.
• Familiarity with DatoCMS or a similar content management system.

We Offer

• Join a 500+ global engineering community working across 8 time zones.
• Work in a truly international environment, collaborating with teams across Czech Republic and APAC.
• Hybrid and flexible working setup that supports work-life balance.
• Competitive compensation package including base salary, allowances, 13th-month salary, and performance bonuses.
• Premium healthcare insurance, 24/7 accident coverage, and annual health checkups.
• Extra perks including meal allowance, phone allowance, company laptop, and parking support.

About the Company

Our company is a dynamic fusion of innovation, skill, and vision, dedicated to transforming industries through technology. In this landscape, your unique talents and perspective are the keys to our collective success, contributing to groundbreaking solutions and strategies. Here, you're not just a part of the team; you're a vital contributor to a journey of continuous improvement and exceptional results. Join us, and let's shape the future together, where your growth is an integral part of our shared story.

Our Hiring Process

Expect a concise hiring process focused on evaluating your fit through an application review, a skills interview, and a culture fit discussion. Our goal is to ensure clarity and feedback throughout.

Here’s what you can expect

1. Application

   Start by submitting your application through our online portal. Make sure to showcase your skills, experiences, and enthusiasm for the position.

2. Screening

   Our recruitment team will carefully review your application to assess your qualifications and alignment with the role. If you meet the criteria, we will reach out to schedule an initial screening call or interview.

3. Interviews

   During the interview stage, you’ll have the opportunity to showcase your capabilities and learn more about EmbedIT’s culture and expectations. Depending on the position, you may participate in multiple rounds of interviews with various team members and stakeholders.

4. Assessments

   For certain roles, we may conduct assessments or technical tests to evaluate your skills and suitability for the position. The assessments help us ensure a good fit between your abilities and the requirements of the role.

5. Offer

   If you successfully complete the interview and assessment stages, we’ll extend a job offer to you. This offer will include details about compensation, benefits, and other pertinent information.

6. Onboarding

   Once you accept our offer, we’ll guide you through our onboarding process which includes orientation sessions, training, and introductions to your team and key stakeholders, and assign you a “buddy” to help get you settled. We want to ensure that you feel welcome and prepared as you begin your journey at EmbedIT.

Apply for this Position

Let’s talk about the details in person. Get in touch with us.

Apply now