Bonus Data Analyst

About the Position

We are looking for a Bonus Data Analyst to join our fast-growing team. In this role, you will focus on analyzing bonus effectiveness and providing data-driven recommendations to enhance our business strategies.

Responsibilities

• Analyze bonus effectiveness across campaigns, products, segments, markets, channels, and customer lifecycle stages.
• Calculate and monitor key bonus economy metrics: bonus cost, bonus-to-deposit ratio, bonus-to-GGR/NGR ratio, ROI, payback, profitability, incremental revenue, retention uplift, and margin impact.
• Evaluate the real business impact of bonuses, separating organic user behavior from bonus-driven behavior.
• Analyze CRM, retention, VIP, and product campaigns to identify which bonus mechanics generate value and which create excessive cost.
• Build and maintain dashboards for bonus performance, bonus cost, profitability, and campaign efficiency.
• Support CRM, retention, VIP, product, finance, and risk teams with data-driven recommendations on bonus strategy.
• Segment users based on bonus sensitivity, profitability, activity level, lifecycle stage, risk level, and expected value.
• Identify bonus abuse, suspicious activity, abnormal bonus usage patterns, and potentially unprofitable user behavior.
• Analyze wagering behavior, bonus activation, usage, completion, expiration, conversion, and breakage.
• Monitor bonus cannibalization, over-incentivization, low-margin activity, and negative ROI segments.
• Validate bonus-related data across CRM, product, payment, financial, and BI sources.
• Perform cross-source reconciliation and investigate discrepancies in bonus cost, campaign attribution, user eligibility, and financial metrics.
• Prepare ad hoc analysis, deep dives, and business recommendations for stakeholders.
• Document bonus metrics, calculation logic, assumptions, segmentation rules, and campaign evaluation methodology.

Requirements

• 2+ years of experience in product, data, CRM, marketing, retention, or business analytics.
• Experience in iGaming, betting, fintech, gaming, e-commerce, or other high-load digital products.
• Experience with bonus mechanics such as deposit bonuses, free spins, cashback, reload bonuses, loyalty rewards, tournaments, promo codes, missions, or personalized offers.
• Strong SQL skills and experience working with large transactional datasets.
• Experience analyzing bonuses, promotions, campaigns, offers, loyalty mechanics, or customer incentives.
• Strong understanding of bonus economics: bonus cost, bonus-to-revenue ratio, ROI, payback, profitability, margin impact, and incremental value.
• Understanding of key business metrics such as deposits, withdrawals, turnover, GGR, NGR, ARPU, LTV, retention, churn, reactivation, and customer profitability.
• Experience with cohort analysis, segmentation, funnel analysis, campaign analysis, and user-level behavioral analytics.
• Ability to distinguish total campaign results from incremental impact and evaluate whether bonuses generate real business value.
• Experience with data validation, reconciliation, and data quality control.
• Ability to build dashboards and translate analytical findings into clear business recommendations.
• Good understanding of ETL processes, data structures, and analytical data marts.
• High attention to calculation accuracy, definitions, assumptions, and business logic.

Nice to Have

• Experience with fraud, bonus abuse, multi-accounting, arbitrage behavior, or suspicious user activity analysis.
• Knowledge of A/B testing, uplift analysis, control groups, and experiment evaluation.
• Experience with BI tools such as Tableau, Power BI, or Looker.
• Familiarity with Python for analytical tasks.
• Experience working with CRM, marketing automation, payment, transactional, or clickstream data.
• Understanding of wagering requirements, bonus lifecycle, activation, completion, expiration, and breakage.
• Experience working with finance or risk teams on profitability and cost-control topics.

We Offer

• An exciting and challenging job in a fast-growing business group.
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program - enjoy cooperation with your colleagues and get the bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
• Corporate events, team buildings.

About the Company

PIN-UP is a fast-growing business group with a diverse team of professionals across various fields. We offer a dynamic work environment, opportunities for professional growth, and a range of benefits to support your well-being and career development.