Campaign Expert

About the Position

We are seeking a Campaign Expert to join our Marketing & Communication team. This role is ideal for a Senior | Expert professional who is passionate about B2B email marketing and marketing automation. The position is Hybrid and available in Polska | Białystok | Lublin | Warszawa.

Our Expectations

• At least 2 years of hands-on experience working with Salesforce Pardot (Marketing Cloud Account Engagement).
• Demonstrated experience executing B2B email marketing and marketing automation campaigns.
• Experience independently building emails, landing pages, and marketing assets in Pardot.
• Experience creating lead nurture programs and implementing lead scoring models.
• Experience working with Salesforce CRM for campaign reporting and lead management.
• Experience collaborating closely with Sales teams to support demand generation activities.
• Self-starter who takes ownership and works autonomously with minimal supervision.
• Proactive and solutions-oriented, always looking for ways to improve campaigns and processes.
• Collaborative team player who enjoys working across functions.
• Patient and supportive coach who enjoys developing others.
• Curious, adaptable, and committed to continuous learning.
• Passionate about marketing automation and delivering exceptional campaign experiences.

Nice to Have

• Experience with Account-Based Marketing (ABM).
• Experience working within a B2B technology or professional services environment.
• Salesforce and/or Pardot certifications are considered an advantage.

Main Responsibilities

Campaign Planning & Execution

• Own the campaign execution calendar, ensuring all campaigns are delivered accurately and on schedule.
• Build and launch end-to-end marketing campaigns in Pardot, including emails, landing pages, forms, dynamic content, and automation rules.
• Create responsive landing pages and emails independently without requiring technical support.
• Ensure all campaign assets comply with brand guidelines and deliver a consistent customer experience.
• Perform thorough quality assurance and testing before every campaign launch.
• Manage campaign documentation and maintain campaign best practices.

Marketing Automation & Lead Management

• Design, build, and optimize lead nurture programs across different stages of the buyer journey.
• Develop and maintain lead scoring and grading models to improve lead qualification together with the Marketing Operations Manager.
• Create audience segmentation and dynamic lists to increase campaign relevance and engagement.
• Support the execution of Account-Based Marketing (ABM) campaigns and personalized engagement strategies.
• Continuously identify opportunities to improve campaign automation and efficiency.

Reporting & Performance Analysis

• Monitor campaign performance and provide actionable recommendations for optimization.
• Develop reports and dashboards in Pardot and Salesforce with the Marketing Operations Manager to measure campaign effectiveness, engagement, conversion, and pipeline contribution.
• Analyze campaign metrics and communicate insights to marketing and sales stakeholders.
• Ensure data quality and campaign reporting accuracy.

Stakeholder Collaboration

• Partner closely with Sales teams to identify campaign opportunities, customer pain points, and relevant campaign topics.
• Collaborate with Product Marketing, Digital Marketing, and Design to develop integrated campaigns that support commercial objectives.
• Act as the internal expert on Pardot and marketing automation best practices and collaborate closely with the Marketing Operations Manager.
• Build strong relationships across the business to ensure campaigns align with sales priorities and business goals.

Unique Atmosphere

A good and friendly atmosphere in the company and the satisfaction of working with both departmental colleagues and direct superiors.

Team-Building Events

Large internal technology conferences, star parties, and team outings.

Flexibility

Working hours are flexible and tailored to individual preferences. As is the mode of work delivery: remotely or in a hybrid model.

Development Paths

They are clear, straightforward, and certainly not bumpy. Choose between a managerial or expert development path.

Certifications

We facilitate the development of desired competencies, subsidize training, and courses.

Security

We have many years of experience in the market and implement national and international projects. We skillfully manage tasks and enable smooth allocation between projects.

Language Lessons

For those who speak fluently and want to maintain this level or wish to develop their language skills, we enable free participation in language lessons. Are conducted in the modern and safe form of online meetings. Just learn IT!

Comfort at Work

Attractively decorated relaxation areas, available in the company's largest branches, to encourage relaxation during the day, and equipped kitchens with aromatic coffee.

Support for Activity

We have soccer teams, we play championships, we have marathon runners, and other active sports lovers on board. We support all passions.

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What We Offer

• Competitive salary
• Flexible working hours and hybrid work model
• Clear development paths
• Subsidized training and certifications
• Supportive and friendly work environment
• Team-building events and activities
• Opportunities for language lessons
• Comfortable and well-equipped workspaces
• Support for personal and professional development

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