Country Manager

About the Position

Country Manager

Head
All
Hybrid
TAG-4123

We are seeking a dynamic and experienced Country Manager to lead our operations in Kazakhstan. This role involves overseeing project development, audience growth, and financial metrics, while collaborating with various departments to ensure success.

Responsibilities

• Project development in Kazakhstan.
• Active audience growth (acquiring new traffic, retaining active users, reducing player churn).
• Monitoring financial metrics (GGR, NGR, Turnover, Bonus Cost, etc.).
• Assisting the PSP department in sourcing and integrating popular, new, or alternative payment providers and methods.
• Developing and executing customer acquisition and retention strategies.
• Participating in welcome pack creation to drive retention metrics while monitoring Bonus Cost.
• Collaborating with local partners and contractors.
• Monitoring social media channels and product reviews on specialized platforms.
• Analyzing and optimizing business processes to achieve set goals.
• Daily tracking of product metrics.
• Collaborating with analytics, marketing, retention, and traffic teams.
• Monitoring the political, social, financial, and regulatory environment in the region.
• Curating the game hall based on regional player preferences (issuing free spins and bonuses on popular slots or providers).

Requirements

• 2+ years of experience in a similar role within the Kazakhstan region.
• Proven track record of launching and scaling products in the region, with a deep understanding of local market specifics and operations.
• Experience scaling or working on large-scale projects in Kazakhstan.
• Knowledge of user acquisition channels (traffic types, costs, estimated ROI timelines, player retention specifics).
• Ability to set up core customer communication channels and evaluate their effectiveness across different user segments.
• Knowledge of necessary payment solutions, their popularity in the GEO, and relevance to specific player segments.
• Ability to analyze competitor offerings and highlight a unique selling proposition (USP).
• Experience in combating fraud and bonus hunting.
• Experience leading a team and collaborating across departments (effective communication, ability to explain and defend key decisions, process planning, and execution control).

Nice to Have

• Experience working with influencers and sponsorship contracts.
• Experience launching online casino media campaigns in offline channels.
• Understanding of GEO-specific licensing specifics and experience working with various licenses.
• Knowledge of regional legal specifics and risk assessment capabilities.
• Openness and honesty.
• Strong communication skills.
• Ability to manage and keep track of a large number of tasks.
• Result-oriented mindset.

We Offer

• An exciting and challenging role in a fast-growing group of companies, with the opportunity to work alongside a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and other business areas.
• A collaborative and inspiring work environment with passionate experts and leaders who foster a friendly culture and a success-driven mindset.
• Modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan, with the flexibility to work remotely or on-site while building valuable professional connections.
• Modern corporate equipment based on macOS or Windows, with additional equipment provided when needed.
• Paid vacation, sick leave, personal days, and additional days off.
• Corporate health insurance program to support your well-being.
• Employee referral program with bonus opportunities.
• Learning and development programs, including regular internal training, compensation for external education, and attendance at international professional conferences.
• Mentoring and coaching rewards program.
• Free in-house English courses.
• In-house Travel Service.
• A wide range of internal activities, including an employee platform with quests, gamification, gifts, and company news, as well as RedCore clubs for movie, book, and pet lovers, and themed office events.
• Corporate events and team-building activities.

About the Company

Join our fast-growing team and take your career to the next level with PIN-UP. Create trends, don’t follow them.