Creative Marketing Lead
Primary stack
Job description
About the Position
Creative Marketing Lead
Full-time
Remotely
About Us
nove8 is a young tech company focused on mobile apps, from pet care to lifestyle. We build products that help people live, work, and connect in meaningful ways. Today, we explore new directions, experiment, and create meaningful digital experiences for people around the world. We care about what we build and how we build it, value fairness and trust, and believe that teamwork and curiosity help us move forward together.
About the Role
We are looking for a Creative Marketing Lead to own the creative direction and drive growth for our main product, Woofz. You will be responsible for building scalable creative systems, launching and testing new funnels and angles, and developing a high-performing team of Creative Marketing Managers.
Responsibilities
- Own the creative strategy across paid acquisition (Meta, Google, TikTok) - hooks, formats, narratives, visual language - and drive the creative roadmap end-to-end.
- Build scalable, documented creative production processes from brief to launch (ideation → production → testing → iteration).
- Design and prioritize a high-volume hypothesis backlog; run structured creative experiments and translate results into decisions.
- Conduct deep competitor and trend research; source and analyze organic content for winning angles and adapt them to paid formats.
- Launch new funnels and product angles from scratch; define the creative playbook for new verticals.
- Work closely with a cross-functional team to drive growth and achieve business objectives.
- Hire, onboard, and develop Creative Marketing Managers.
Requirements
- 3+ years as Creative Marketing Manager / Creative Producer / Creative Strategist in subscription B2C apps.
- Hands-on experience across multiple ad platforms (Meta, Google, TikTok etc).
- Deep understanding of digital marketing, paid social, and creative trends.
- Strong analytical skills and data-driven decision-making.
- Experience working with web funnels - you understand how creative, landing page, and offer work together.
- Leadership: ability to set vision, build process, raise standards, develop people.
- Hands-on experience with AI creative tools.
- Upper-Intermediate English or higher.
Recruitment Process
- HR interview
- Interview
- Team fit interview
- Offer
Our Benefits
Take a look at our Instagram to get a feel for our team and culture 💫
Apply now
© Nov8. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Who We Arenove8is a young tech company creating mobile apps that help people live, work, and connect in more meaningful ways.Our story begins with a simple idea: to create something that improves the relationship between people and their pets. Since 2021, our team has been working together on dog training app Woofz. It became our flagship product and the leader in its category, trusted by millions of dog owners around the world. Over time, we realized we were ready to grow and explore new opportunities.In April 2024, we launched nove8, becoming an independent company with a new name and vision. This gave us the freedom to focus on what we do best and create even more exciting projects.ProductsFrom pet care to lifestyle. Today, our portfolio includes 3 apps:Woofz— Dog wellness & training app that makes bonding and caring for dogs easier and more effective. Our flagship product and a market leader in its niche, trusted by over 10 million users worldwide.Meowz— Cat-focused app combining training, fun, and insights to help owners connect with their cats.Stylio— AI-powered personal stylist that provides thoughtful, personalized fashion guidance every day. The newest app in our portfolio.Our ValuesWe’re not just professionals. We’re people who share common values and principles.Care & Fairness: Care about people, products, and users, creating an environment of fairness and support.Unstoppable Ambition: Set bold goals, grow fast, and turn ambition into success.Innovation: Explore, experiment, and bring new ideas to life.One Team: Support each other and move forward together.At nove8, we have built an inclusive culture that supports female leadership, diversity, and collaboration. We value our work-life balance and opportunities for self-expression. Working across the globe, the nove8 family stays connected through technology and ensures everyone feels like a part of the team.Why People Love Work HereUnlimited Time Off PolicyPsychologists CompensationWellness & Sport CompensationSupportive & Expert TeamRemote or Hybrid workGlobal Team Retreats ...and much more!We’re evolving fast. So, follow us and grow together!