Job Description, Responsibilities & Requirements
About the Position
Creative Strategist
The Creative Strategist is a newly created, integral role at the intersection of data, culture, and storytelling. You will own the creative direction across paid performance channels (Meta, TikTok, YouTube, Google), organic social, and website/landing page projects - translating audience insight, industry context, and platform mechanics into creative that drives measurable business outcomes.
This is not a purely conceptual role. You will lead internal content production efforts and manage external vendors, ensuring creative output is strategically grounded, on-brand, and performance-ready at every touchpoint.
Responsibilities
Creative Strategy & Direction
- Develop and own the creative strategy for paid channels (Meta, TikTok, YouTube, Google) across all client verticals.
- Translate performance data, audience research, and cultural signals into actionable creative briefs and concept frameworks.
- Establish clear creative rationale for every content direction - connecting messaging hierarchy, hook strategy, and CTA to funnel stage and audience intent.
- Lead creative reviews and ensure all output - paid and organic - is strategically coherent and conversion-oriented.
Content Production Leadership
- Direct internal team members (designers, video editors, copywriters) through the production lifecycle from brief to final asset.
- Manage and quality-control external vendors producing organic social content, ensuring brand voice consistency and strategic alignment.
- Build and maintain scalable creative production workflows, templates, and feedback systems.
- Own the creative calendar across clients, coordinating delivery timelines with media buyers and account managers.
Performance Creative Expertise
- Apply a performance lens to creative decisions: thumb-stop hooks, scroll-stopping visuals, UGC-style formats, testimonial structures, and offer framing.
- Partner with media buyers to analyze creative performance data (CTR, thumb-stop rate, hold rate, ROAS) and derive actionable iteration hypotheses.
- Stay ahead of platform-native creative trends across Meta Reels, TikTok, YouTube Shorts, and Google Performance Max.
- Build and evolve a structured creative testing methodology - concept variables, format variables, audience variables.
Website & Landing Page Creative
- Provide creative direction for website projects and performance landing pages, aligning visual hierarchy, messaging, and UX with conversion goals.
- Collaborate with web/dev resources to ensure creative intent is executed accurately and effectively.
- Apply CRO thinking to landing page creative: headline testing, hero section strategy, social proof placement, and offer clarity.
Client & Industry Intelligence
- Develop deep familiarity with each client's industry, competitive landscape, and customer psychology to produce authentic, resonant creative.
- Conduct audience and cultural research to surface creative angles that are timely, relevant, and differentiated.
- Participate in client-facing creative presentations, clearly articulating the strategic rationale behind creative decisions.
Requirements
Must Haves
- 3-6 years of experience in creative strategy, performance creative, or content strategy - agency environment strongly preferred.
- Demonstrable track record of developing paid social creative that drove measurable performance outcomes (Meta/TikTok/YouTube/Google).
- Strong written and verbal communication skills - you can articulate why a creative idea will work, not just what it looks like.
- Experience briefing, directing, and reviewing creative work from designers, video editors, and external production partners.
- Proficiency in understanding performance metrics relevant to creative: CTR, hook rate, hold rate, conversion rate, ROAS.
- Ability to work across multiple client verticals simultaneously with clear prioritization and output quality.
Strong Assets
- Hands-on experience with UGC strategy and AI-assisted content production.
- Familiarity with landing page and website creative direction - understanding of CRO principles.
- Experience managing organic social content vendors or creators.
- Knowledge of SMB client dynamics - able to work within lean budgets and fast turnaround cycles.
- Comfort presenting creative rationale directly to clients.
We Offer
- Remote Work: Work from anywhere in the world.
- Career Growth: Opportunity to define and shape a new role within the company.
- Collaborative Environment: Meaningful input into how creative strategy is structured at One Core Media.
About the Company
One Core Media is a leading agency specializing in branding, creatives, web development, media buys, organic & SEO, broadcast & print, data & analytics, technology, and BDR & outbound sales. We serve industries such as Education, Health, Wealth, and Commerce.
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