CRM Specialist
Primary stack
Nice to have's
Job description
About the Position
We're seeking a Senior CRM Specialist with 2+ years of experience in CRM or email marketing to join our fast-growing business group. This role involves managing CRM communications across multiple channels.
Responsibilities
- Manage CRM communications across email, SMS, push notifications, in-app messages, and pop-ups.
- Plan, launch, and control CRM campaigns based on the communication plan.
- Analyze CRM and promo campaign performance using key metrics.
- Make conclusions and suggest improvements based on data.
- Run A/B tests and analyze test results.
- Build, maintain, and optimize automated and trigger-based communication flows.
- Segment users based on behavior, activity, and lifecycle stage.
- Manage email templates, including basic HTML/CSS edits and ensuring the logical consistency of dynamic content.
- Monitor email deliverability, domain reputation, and spam indicators, and implement actions to maintain healthy sending performance.
- Prepare and present CRM performance reports for stakeholders, including management and cross-functional teams.
- Continuously optimize communication processes, tools, and approaches.
- Work with product and analytics teams to improve user experience and key metrics.
Requirements
- 2+ years of experience in CRM or email marketing.
- Hands-on experience with Customer.io and other ESP/CDP tools (Mailchimp, SendGrid, Klaviyo, or similar).
- Experience working with multiple communication channels: email, SMS, push notifications, in-app messages, and pop-ups.
- Understanding of trigger-based and automated communications.
- Basic knowledge of HTML/CSS and experience working with HTML email templates.
- Practical understanding of email deliverability, including domain/IP warm-up strategies, sender reputation monitoring, and spam risk prevention.
- Understanding of key CRM metrics (open rate, click rate, conversion, retention, churn, etc.).
- Understanding of deliverability nuances and anti-spam policies.
Nice to Have
- Experience in betting, gambling, or other high-load digital projects.
- Experience working with large user databases.
We Offer
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort.
- Modern corporate equipment based on macOS or Windows and additional equipment provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
About the Company
Join our fast-growing business group and be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more. We offer a great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.
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