Deputy Head of Finance, Finance

About the Position

We are seeking a Deputy Head of Finance to join our team in Vietnam. This is a high-impact, commercial-facing leadership position. As the Deputy Head of Finance, you will be the strategic co-pilot to the Country Manager. You will move beyond reporting numbers to owning profitability, cash discipline, and capital allocation across our service and e-commerce business models. You will be expected to use data to tell the story of where we are going, not just where we have been.

Responsibilities

1. Strategic P&L Leadership

• Full Ownership: Direct the Vietnam country P&L with a granular focus on Gross Profit (GP) by business unit, client, and product.
• Performance Metrics: Monitor and improve GP per headcount (GP/FTE) and contribution margins.
• Strategic Decisioning: Define allocation logic for shared costs (SG&A) and provide clear "Scale, Fix, or Stop" recommendations for business units.
• Outcome: Transition business decisions from intuition-led to data-driven.

2. Cashflow & Working Capital Control

• Proactive Management: Own the rolling 12-week cashflow forecast with high precision.
• AR Strategy: Drive AR accountability by profiling client risk, setting credit terms, and establishing rigorous escalation protocols with Sales and Ops.
• Optimization: Manage unbilled revenue and WIP to improve the overall cash conversion cycle.

3. E-commerce Financial Governance

• Unit Economics: Build and maintain models that track contribution margin after platform fees, logistics, and ad spend.
• Burn Rate Clarity: Differentiate between accounting profit and actual cash burn to eliminate financial blind spots.
• Performance Partnering: Work with performance marketing teams on scenario planning to ensure every marketing dollar drives positive Operating Profit (OP).

4. Business Partnering & Scenario Planning

• Advisory: Act as a peer-level advisor to BU Heads, stress-testing plans before execution.
• Forward-Looking Models: Build scenarios for headcount scaling vs. GP impact and revenue mix shifts (Service vs. E-com).
• Risk Mitigation: Identify and flag potential financial deviations 1–2 months in advance.

5. Regional Interface & Governance

• Credibility: Ensure timely monthly closes and audit readiness while representing Vietnam in regional discussions.
• Advocacy: Translate regional KPIs into local reality, pushing back when regional metrics conflict with local business sustainability.

6. Team Transformation

• Leadership: Transition the local finance team from "traditional accounting" to a "business finance" powerhouse.
• Scalability: Implement tools and dashboards to reduce reliance on manual Excel workarounds.

Requirements

• Education: Bachelor’s Degree is required.
• Certification: CPA qualification (or equivalent professional accounting certification) is required.
• Experience: Experience leading a large-scale team (8 - 10 members).
• Skills:
  • Ownership mentality with a proven track record of owning a P&L with direct impact.
  • Deep understanding of GP mechanics, SG&A allocation, and unit economics.
  • Experience in high-growth, non-linear models (E-commerce, Platforms, or Performance-based agencies).
  • Ability to challenge senior BU leaders constructively, using data to influence commercial outcomes.
  • Good communication skills in both Vietnamese and English.

We Offer

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year)
• Annual Leave: 15 days and other leave types
• Private Health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in a professional, active, international, and dynamic environment

About the Company

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