Digital Consumer Experience Intern

About the Position

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

We are looking for a Digital Consumer Experience Intern to assist in the planning, execution, and optimization of our online campaigns & platforms. The ideal candidate will have a passion for marketing, content, and technology. He will be tech-savvy and intuitive with great ideas to reinforce our digital activities. He will learn to manage and develop fully optimized content and to evaluate their performances assuring a continuous enhancement process.

Responsibilities

• Support the ideation, implementation, and go-live of digital campaigns across company platforms.
• Support the end-to-end creation, internal approval, and go-live process for web pages and digital solutions, coordinating with key stakeholders including Brand, Legal, and external agencies.
• Plan, execute, and monitor digital content performance across affiliate platforms, including Telegram, Tradedoubler, and Belboon.
• Contribute to SEO activities across Italian websites, supporting keyword analysis, editorial workflows, and internal approval processes.
• Measure and report digital marketing performance using web analytics tools such as Google Analytics, Google Search Console, and Conductor, with a focus on relevant KPIs.
• Support budget tracking and related administrative activities for digital initiatives.
• Maintain effective relationships with suppliers and internal stakeholders to support the delivery of digital activities.

Requirements

• Strong interest in digital marketing, consumer experience, and UX/UI principles.
• Good understanding of digital marketing concepts, digital platforms, and online consumer journeys.
• Basic knowledge of SEO principles and willingness to develop hands-on experience in content optimization.
• Familiarity with web analytics tools, such as Google Analytics, and ability to interpret data to identify improvement opportunities.
• Good writing skills and attention to detail, with the ability to support the creation of clear, user-oriented digital content.
• Analytical mindset, curiosity, and critical thinking, with a proactive approach to problem-solving.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.

We Offer

• €800 gross monthly internship reimbursement
• Meal vouchers (Ticket Restaurant)
• Flexible working arrangements
• Modern workplace with dedicated common areas and on-site services

About the Company

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers. It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year. We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross-functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.