Digital Planner

About the Position

Forward Media - a 360° innovative solutions media agency for effective advertising campaigns, which adheres to the principle of unity of media strategy and creativity. Part of the global network of Havas Group and Havas Village Ukraine.

We are currently looking for a Digital Planner who will be responsible for planning, launching, and optimizing advertising campaigns to achieve clients' business goals, effectively using budgets, and maximizing results. The role involves working with digital channels (with a focus on digital first), as well as interacting with contractors, analytics, and preparing recommendations for improving campaigns.

Responsibilities

Media Planning and Strategy

• Development of digital media plans according to the client's business goals
• Formation of an effective mix of channels (YouTube, Meta, Display, Programmatic, etc.)
• Construction of communication logic through the funnel (awareness → consideration → conversion)
• Definition of target audiences and approaches to their coverage
• Calculation and forecasting of KPIs (Reach, Frequency, CPV, CPA, ROAS)

Campaign Launch and Optimization

• Control over the launch of advertising campaigns together with the PPC/Buying team
• Formation of campaign structure and setting tasks for launch
• Optimization of campaigns according to KPIs
• Work with hypotheses and A/B testing
• Analysis of traffic quality, inventory, and channel effectiveness

Analytics and Insights

• Analysis of campaign results and preparation of conclusions
• Formation of recommendations for improving effectiveness
• Work with data in Google Ads, Meta, DV360, GA4
• Identification of growth points (audience, creative, channels, funnel)

Client Interaction

• Preparation of presentations, reports, and recommendations
• Participation in client meetings
• Justification of media solutions and strategies
• Management of client expectations regarding results

Team Interaction

• Collaboration with PPC, analytics, creative, and account teams
• Setting tasks and monitoring their completion
• Knowledge sharing within the team

Requirements

• 3+ years of experience in digital/media planning or performance marketing
• Understanding of digital channels: Google Ads, YouTube, Meta, Display, Programmatic
• Experience with analytics (GA4, ad platforms)
• Ability to work with KPIs and evaluate campaign effectiveness
• Experience in building media plans and strategies
• Proficient skills in Excel / Google Sheets and presentations
• Analytical thinking and ability to work with large volumes of data
• Communication skills and experience working with clients

We Offer

• Participation in working with leading brands and innovative projects
• Opportunities for professional growth in an ambitious team
• Partial compensation for external training, internal experience exchange platform
• Remote work or a cozy office on Vozdvizhenka (with uninterrupted internet and electricity)

About the Company

Forward Media is a part of the global network of Havas Group and Havas Village Ukraine. We are a 360° innovative solutions media agency for effective advertising campaigns, which adheres to the principle of unity of media strategy and creativity.

Work Details

• Work Type: Full-time
• Department: Forward Media
• Division: Forward Media
• Location: Kyiv, Ukraine
• Remote Work: Available