E-Commerce Director

About the Position

E-Commerce Director

Remote, full-time | 8 AM–5 PM Los Angeles Time overlap is strongly required

Industry: High-Volume E-commerce (US & Canada)

Reports to: CEO & Founders

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Lime Vizio is a multi-brand e-commerce company operating across the United States and Canada. We build and grow digital businesses in flowers, gifting, and local services, processing thousands of orders through proprietary technology, performance marketing, AI, and operational excellence.

We're looking for an experienced E-Commerce Director to drive profitable growth-not just increase traffic.

About the Role

You'll own the end-to-end digital customer journey across multiple brands, from acquisition through checkout, retention, and repeat purchase. This is a commercial leadership role focused on improving conversion, customer experience, merchandising, experimentation, and profitability. Success is measured by business outcomes-not website activity.

Responsibilities

• E-commerce growth strategy
• Conversion Rate Optimization (CRO)
• Customer journey & UX
• Merchandising & pricing
• Checkout optimization
• A/B testing & experimentation
• Retention (Email & SMS)
• SEO commercial performance
• AI-powered shopping experiences
• Cross-functional collaboration with Product, Engineering, Marketing, Design, and Operations

Key Responsibilities

• Increase gross profit, conversion rate, AOV, retention, and profit per visitor.
• Build and execute the e-commerce growth roadmap.
• Lead CRO and experimentation programs.
• Improve customer experience across desktop and mobile.
• Optimize merchandising, pricing, promotions, bundles, and upsells.
• Improve customer retention and lifecycle marketing.
• Work with PPC and SEO teams to maximize profitable growth.
• Introduce AI-driven shopping and personalization where it creates measurable business value.
• Prioritize initiatives based on commercial impact rather than activity.

Success Metrics

You'll be accountable for measurable improvements in:

• Gross Profit
• Profit per Visitor
• Conversion Rate
• Average Order Value
• Checkout Completion
• Repeat Purchase Rate
• Customer Lifetime Value
• Incremental Profit from Experiments

Requirements

• 7+ years in E-commerce, CRO, Growth, or Digital Commerce.
• 3+ years in an e-commerce leadership role.
• Strong in-house e-commerce experience (required).
• Proven success improving conversion, AOV, retention, or profitability.
• Experience leading CRO, experimentation, merchandising, and customer journey optimization.
• Strong understanding of unit economics and commercial performance.
• Experience working with Product, Engineering, PPC, SEO, Design, and Analytics teams.
• Excellent English (B2+).
• Available during Los Angeles business hours.
• Based outside the United States.

Nice to Have

• Multi-brand e-commerce
• Marketplace businesses
• High-volume online retail
• WooCommerce or Shopify
• AI-powered personalization
• Behavioral psychology
• Seasonal or event-driven commerce

This Role Is Not for Someone Who

• Only manages website content.
• Focuses on traffic instead of profit.
• Relies entirely on agencies.
• Treats CRO as visual redesign.
• Reports problems without owning implementation.
• Measures success through clicks instead of commercial performance.

We Offer

• Remote, long-term leadership role.
• Direct partnership with the CEO and founders.
• Ownership of commercial growth strategy.
• Fast decision-making with minimal bureaucracy.
• Opportunity to scale multiple e-commerce brands using data, experimentation, and AI.

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