Email & SMS Marketing Manager

About the Position

We are seeking an Email & SMS Marketing Manager to enhance member engagement for Dreampass, a travel subscription product with over 80,000 active members. Dreampass is Trevolution’s travel subscription product - a loyalty and benefits program sold across ASAP Tickets, Skylux Travel, Vagamo, and Oojo. Members earn DreamCoins on every booking, access travel benefits (eSIM, lounge access, insurance, hotels), and redeem cashback on future trips.

Responsibilities

• End-to-End Campaign Execution

  • Own Email, SMS, and In-App/Push communication channels for Dreampass from concept to dispatch.
  • Manage mobile push notifications specifically for users who have downloaded the Dreampass mobile app (across both free and paid tiers).

• Lifecycle Optimization Map

  • Activation: Build automated onboarding sequences that drive immediate benefit usage and first-time DreamCoin redemptions.
  • Engagement: Deliver timely messaging encouraging app downloads, eSIM setups, and lounge pass usage.
  • Retention & Monetization: Ship targeted renewal pushes, save-offer flows, win-back segments, and freemium-to-paid upgrade campaigns.

• AI-First Production & Operations

  • Utilize AI generation tools independently to write copy, draft responsive HTML/email templates, and create campaign assets without waiting on design or copywriting teams.
  • Manage the cross-brand communication calendar across ASAP Tickets, Skylux Travel, Vagamo, and Oojo to prevent over-messaging and ensure frequency governance.

• Measurement & Testing

  • Track deliverability, app installs, conversions, and opt-outs to report on bottom-line business impact rather than vanity metrics.
  • Run rigorous A/B tests on messaging, send timing, frequency, and channel selection - acting directly on test data.

Requirements

• Hands-on Lifecycle Experience: Proven track record owning Email, SMS, and Push campaigns for a consumer product - you have built, segmented, and shipped campaigns yourself.
• AI Tooling & Prompt Engineering: Practical skills using AI tools (e.g., Midjourney, AI HTML builders) for rapid copy generation, asset design, and email template creation.
• Data-Comfortable & Analytical: Ability to interpret deliverability, engagement, and conversion data, run clean A/B tests, and make decisions without requiring dedicated analyst support.
• Execution Bias: High velocity and ownership - focused on shipping fast and testing in-market rather than prolonged scoping.
• Audience Governance: Strong judgment around frequency suppression, segmentation, and audience burnout across multiple connected brands.

Nice to Have

• Experience with subscription, membership, or loyalty models.
• Familiarity with travel tech or online travel agencies (OTAs).
• Direct experience managing push strategy for native iOS/Android apps.

We Offer

• Competitive salary starting from 2,500 EUR Gross per month.
• Opportunity to work in a dynamic and fast-paced environment.
• Be part of a growing team with real traction and potential for significant impact.

About the Company

Dreampass is Trevolution’s travel subscription product - a loyalty and benefits program sold across ASAP Tickets, Skylux Travel, Vagamo, and Oojo. Members earn DreamCoins on every booking, access travel benefits (eSIM, lounge access, insurance, hotels), and redeem cashback on future trips. The Dreampass ecosystem has more than 80,000 active members.

Apply Now

Interested candidates can apply here.