Email Deliverability Specialist

About the Position

We are seeking an Email Deliverability Specialist with 3+ years of hands-on experience to join our team. The ideal candidate will be responsible for managing domain and IP infrastructure, ensuring high inbox placement rates across key geographical regions (GEOs).

Locations

• Cyprus
• Malta
• Poland
• Ukraine
• Remote

Responsibilities

• Deliverability & Reputation

  • Ensure consistent inbox placement (Inbox / Promotions) across key GEOs.
  • Maintain Gmail spam rate at or below 0.1-0.2%.
  • Keep complaint rate at or below 0.15%.
  • Maintain hard bounce rate below 2%.
  • Ensure domain reputation stays at Medium or higher, with a target of High.
  • Prevent mass domain/IP burn incidents and protect long-term sending capacity.
  • Monitor performance across major mailbox providers and take corrective action when needed.
  • Manage blacklist monitoring and delisting processes.

• Infrastructure & Operations

  • Build and manage scalable domain and IP infrastructure to support business needs.
  • Launch new sending infrastructure for new GEOs in a structured and predictable way.
  • Warm up the required number of domains and IPs to support planned volumes.
  • Ensure 100% correct SPF, DKIM, and DMARC configuration across all sending domains.
  • Monitor infrastructure health daily and react to reputation drops within 12-24 hours.
  • Develop and maintain clear incident response protocols for deliverability issues.

• Strategic Ownership

  • Introduce and maintain regular reputation reporting (weekly).
  • Proactively identify risks related to volume growth and segmentation strategy.
  • Work closely with the CRM team to align sending strategy with long-term reputation goals.
  • Prepare infrastructure for future scaling as sending volume increases.

Requirements

• Core Skills

  • Experience with Google Postmaster Tools and other postmaster platforms (Mail.ru, Microsoft SNDS, etc.).
  • Strong understanding of how major mailbox providers work, especially Gmail.
  • Experience setting up and auditing SPF, DKIM, and DMARC.
  • Understanding of SMTP basics and ability to read email headers for troubleshooting.
  • Experience working with blacklists and handling delisting processes.

• Secondary Skills

  • Experience in iGaming, fintech, or other high-risk industries.
  • Experience working with multiple ESPs or a custom/in-house ESP.
  • Experience scaling email infrastructure as sending volume grows.
  • Understanding of engagement-based sending and how segmentation impacts deliverability.

We Offer

• An exciting and challenging job in a fast-growing business group.
• The opportunity to be part of a multicultural team of top professionals.
• Great working atmosphere with passionate experts and leaders.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site.
• Modern corporate equipment based on macOS or Windows and additional equipment provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program - enjoy cooperation with your colleagues and get the bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
• Corporate events, team buildings.

About the Company

Join PIN-UP and take your career to the next level. Create trends, don’t follow them. Be part of a team that values success-driven mindset and friendly culture.

Apply Now and become a part of our growing success story.