※ENGAWA出向※　Account Planner – Chinese Gaming Clients (中華圏ゲームクライアント担当 アカウントプランナー)

About the Position

ENGAWA, a part of AnyMind Group, is seeking an Account Planner for Chinese gaming clients to support the promotion of major Chinese game companies in the Japanese market. Utilizing various channels such as influencers, media, and social media, you will be responsible for planning and proposing strategies that resonate with Japanese users. Leverage your language skills and business acumen to create value across borders.

Responsibilities

• Market and User Insight Analysis: Utilize SNS, game communities, and data analysis tools to deeply understand the trends of the Japanese game market and the insights of target users (needs, behaviors, values).
• Promotion Planning and Proposal: Based on analysis results, plan and propose promotion strategies and specific campaigns (SNS initiatives, web content, online/offline events, etc.) that maximize the appeal of games.
• KOL Strategy Development and Execution: Research and select KOLs (game streamers, gamers, etc.) that align well with the titles, and develop plans for their engagement. Establish good relationships with KOLs, negotiate tie-up initiatives, and provide direction.
• Effect Measurement and Improvement Proposal: Analyze the effectiveness of implemented initiatives based on data and conduct reporting. Actively propose improvement plans to ensure the success of future initiatives based on analysis results.

Requirements

• Must Have:

  • Experience in planning and directing SNS marketing and influencer marketing for the Japanese market.
  • Understanding and strong interest in major Chinese game companies (e.g., Tencent, NetEase, etc.).
  • Ability to develop plans from a user perspective after actually playing the games.

• Nice to Have:

  • Experience in promotion at advertising agencies or game companies.
  • Understanding of content localization and Japanese-Chinese culture.
  • Practical experience in planning, marketing, or community management in the gaming industry.
  • Experience in managing your own SNS accounts (X/Twitter, YouTube, TikTok, etc.) or content creation.
  • Knowledge of game localization and cultural adaptation.
  • Business-level English or Chinese proficiency (useful for coordinating with global teams).

We Offer

• Compensation: Twice a year
• Bonus: Once a year
• Commute Allowance: Provided
• Work Schedule: Full weekend (Saturday, Sunday, and holidays), year-end and New Year holidays
• Leave: Paid leave, bereavement leave, maternity/paternity leave system
• Insurance: Full social insurance coverage (work injury insurance, employment insurance, health insurance, pension)

---

Note: Effective April 1, 2024, in accordance with the amendments to the Labor Standards Act, the scope of changes is as follows:

• i. Scope of Changes in Duties: General duties of the company and AnyMind Group companies as stipulated by law.
• ii. Scope of Changes in Work Location: Tokyo office and other AnyMind Group locations, as well as other company-designated places as stipulated by law.