eSports Marketing Specialist

About the Position

We are seeking an eSports Marketing Specialist to join our fast-growing business group. This role is remote and offers the opportunity to be part of a multicultural team of top professionals.

Responsibilities

• Monthly planning and compilation of esports marketing activities
• Organization of promotions, raffles, and other activities to retain and return the player
• Creation of a communication plan with players via SMS, e-mail, messengers, push, and social networks
• Calculation of predictions, analytics of held actions
• Management of expenditure planning and reporting
• Setting up trigger chains
• Communication with the team to develop a general strategy
• Analysis of the market and competitors
• Setting tasks for the employees of cross-departments

Requirements

• Knowledge of the basic betting terms and mechanics
• Experience in drafting and conducting marketing activities for player retention and return
• Experience with client segmentation
• Strong English skills, with the ability to write and communicate briefs and tasks
• Knowledge of market and competitor analysis methods
• Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities
• Analytical mindset
• Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc
• Knowledge of esports disciplines that constantly appear in the lines (names of tournaments, teams, clubs, top players, logos, etc)

Nice to Have

• Understanding the odds in betting and how to calculate them
• Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio
• Being an esports fan

Soft Skills

• Attention to detail
• Autonomy and proactivity in work
• Openness and directness in communication

We Offer

• An exciting and challenging job in a fast-growing business group
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows and additional equipment are provided
• Paid vacations, sick leave, personal events days, days off
• Corporate health insurance program for your well-being
• Referral program - enjoy cooperation with your colleagues and get the bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
• Corporate events, team buildings

About the Company

Join our team and be part of a dynamic and innovative environment where your skills and passion for esports will be valued and nurtured.