Franchise Director

• Remote
• Dubai, Dubai, United Arab Emirates
• DeFi

About the Position

Build the engine that turns a flow of partners into a system of sellers, leaders, and teams.

Remote · Crypto / Fintech · Reports to executive leadership

The role in one line

Own the system that activates new partners, scales mid-tier sellers, and turns top performers into team-builders.

Not a training role. Not a support role. A growth-infrastructure role.

Responsibilities

• The activation system: A clean path from "I just joined" to "I'm closing." Onboarding. Role-and-level tracks. Playbooks, academy modules, scripts, videos, checklists. Same standard for every partner, every market.
• CRM as the operating layer: The CRM is where every partner lives, logs in, and moves forward. Segmentation, statuses, funnels, triggers, follow-ups, checkpoints - all wired to commercial outcomes. One system. One source of truth.
• Automation that scales with the flow: Onboarding sequences. Activation nudges. Reactivation flows. Touchpoints and reminders that run without anyone touching them. Manual work goes down. Coverage goes up.
• Training that moves numbers: Not training for training's sake. Programs that lift conversion, raise activity, and grow sales volume - measured. Built with sales, marketing, and product. Updated continuously from data and field feedback.
• The leadership rhythm: Weekly calls, webinars, workshops, leader-led sessions. A live community where partners learn from materials, from peers, and from the strongest leaders in the network.
• The team behind it: Hire and shape the function: onboarding, enablement, CRM ops, support workflows. Set the KPIs, the rhythms, the standards. Connect cleanly to affiliate, marketing, product, and commercial.

Requirements

• Experience: 5+ years in IB/affiliate partner enablement, affiliate management, franchise operations, or sales enablement.
• Skills:
  • Proven track record building onboarding, training, and performance systems from scratch.
  • Strong hands-on experience with CRM systems - partner-facing preferred.
  • Fluent in funnels, automation, segmentation, and partner-support process design.
  • Experience with large partner flows, affiliate traffic, or leadership structures.
  • Track record of training programs that moved commercial numbers - not just satisfaction scores.
  • Operational management chops. Cross-functional by default.
  • Comfortable building team and process from a blank page.
  • Excellent English
• Bonus: Real fluency in crypto / fintech / exchange ecosystems.

We Offer

• Real mandate: A blank page, a budget, and full ownership of the function. Not inherited debt.
• Direct line to leadership: You report up - not through three layers. Decisions move in days, not quarters.
• Competitive package: Base + performance bonus tied to the metrics you own. Crypto / token upside on the table.
• Remote-first: Work from where you work best. Async by default, synchronous where it matters.
• Travel and offsites: Regular in-person time with leaders and the network across regions.
• Tooling without friction: Budget for the CRM, automation stack, and content production you need to ship.
• A network that's already moving: You're not building demand from zero - you're channeling a flow that already exists.

About the Company

We're seeking a Franchise Director for our DeFi crypto/fintech team in Dubai, UAE, to build and scale our partner enablement system.