Funnel Optimization Manager
Primary stack
Job description
About the Position
We are looking for a Funnel Optimization Manager to join our team and enhance acquisition, conversion, and retention funnels across multiple GEOs.
Responsibilities
- Analyze end-to-end funnels from traffic acquisition to repeat deposits
- Evaluate traffic quality and user journeys across all acquisition channels
- Identify and prioritize opportunities to improve conversion, retention, and LTV
- Optimize the Traffic → Landing Page → Registration → First Deposit → Retention funnel
- Develop and implement growth hypotheses together with the Traffic, Product, Retention, and Country teams
- Monitor the performance and effectiveness of implemented funnel improvements
- Conduct competitor analysis and identify industry best practices
- Evaluate the business impact of product and marketing changes
- Audit creatives, landing pages, targeting, and user scenarios to identify optimization opportunities
- Design, launch, and analyze A/B tests in collaboration with Product, Traffic, and Retention teams
- Prepare product and retention improvement requirements for development teams
- Provide recommendations for funnel localization and optimization across different GEOs
- Track the implementation of approved initiatives and measure their results
- Prepare analytical reports, insights, and recommendations for Country Managers and cross-functional teams
Requirements
- 2+ years of experience in iGaming, Betting, Affiliate Marketing, or Media Buying
- Strong understanding of acquisition, conversion, and retention funnels
- Experience analyzing traffic, advertising campaigns, landing pages, and user journeys
- Solid understanding of key performance metrics, including CTR, CPM, CPA, eCPA, Reg2FD, FD2RD, Retention, LTV, and ROI
- Experience designing, running, and analyzing A/B tests
- Ability to work with large datasets and identify growth opportunities
- Experience developing business hypotheses and preparing requirements for cross-functional teams
- Experience collaborating with Product, Traffic, Retention, and Country teams
- Strong analytical and systems-thinking skills with a results-driven mindset
- Experience working across multiple GEOs will be considered a strong advantage
We Offer
- An exciting and challenging job in a fast-growing business group
- The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan; work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program to enjoy cooperation with your colleagues and get the bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
- Company events, team buildings
About the Company
PIN-UP is a fast-growing business group with a diverse team of professionals in various fields. We offer a dynamic work environment, opportunities for professional growth, and a range of benefits to support your well-being and career development.
© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.
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