Funnel Optimization Manager

About the Position

We are seeking a Funnel Optimization Manager to join our fast-growing business group. In this role, you will analyze and optimize funnels, collaborate with cross-functional teams, and drive growth.

Responsibilities

• Analyze end-to-end funnels from traffic acquisition to repeat deposits
• Evaluate traffic quality and user journeys across all acquisition channels
• Identify and prioritize opportunities to improve conversion, retention, and LTV
• Optimize the Traffic → Landing Page → Registration → First Deposit → Retention funnel
• Develop and implement growth hypotheses together with the Traffic, Product, Retention, and Country teams
• Monitor the performance and effectiveness of implemented funnel improvements
• Conduct competitor analysis and identify industry best practices
• Evaluate the business impact of product and marketing changes
• Audit creatives, landing pages, targeting, and user scenarios to identify optimization opportunities
• Design, launch, and analyze A/B tests in collaboration with Product, Traffic, and Retention teams
• Prepare product and retention improvement requirements for development teams
• Provide recommendations for funnel localization and optimization across different GEOs
• Track the implementation of approved initiatives and measure their results
• Prepare analytical reports, insights, and recommendations for Country Managers and cross-functional teams

Requirements

• 2+ years of experience in iGaming, Betting, Affiliate Marketing, or Media Buying
• Strong understanding of acquisition, conversion, and retention funnels
• Experience analyzing traffic, advertising campaigns, landing pages, and user journeys
• Solid understanding of key performance metrics, including CTR, CPM, CPA, eCPA, Reg2FD, FD2RD, Retention, LTV, and ROI
• Experience designing, running, and analyzing A/B tests
• Ability to work with large datasets and identify growth opportunities
• Experience developing business hypotheses and preparing requirements for cross-functional teams
• Experience collaborating with Product, Traffic, Retention, and Country teams
• Strong analytical and systems-thinking skills with a results-driven mindset
• Experience working across multiple GEOs will be considered a strong advantage

We Offer

• An exciting and challenging job in a fast-growing business group
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan; work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows and additional equipment are provided
• Paid vacations, sick leave, personal events days, days off
• Corporate health insurance program for your well-being
• Referral program to enjoy cooperation with your colleagues and get a bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• Free internal English courses
• Yoga classes to help you stay active and energized
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
• Company events, team buildings

About the Company

Join our fast-growing business group and be part of a dynamic, multicultural team. We offer a great working atmosphere, beautiful offices, and numerous opportunities for professional growth and development.