PIN-UP Global logo

Group Lead Content

PIN-UP Global·Salary not specified

Primary stack

SEO

Job description

About the Position

Group Lead Content

Armenia, Cyprus, Georgia, Malta, Poland, Portugal, Romania, Serbia, Ukraine

Remote

TAG-4817

We are looking for a Group Lead Content to join our fast-growing group of companies. This role involves leading content teams, developing content strategies, and ensuring alignment with business goals and SEO priorities.

Responsibilities

  • Maintain a unified content strategy for both teams (production and proofreading) aligned with the company’s business goals and the SEO department’s priorities.
  • Manage teams through team leads: set team goals, prioritize directions, and balance workloads between production and proofreading based on task complexity and priority.
  • Establish a single, well-managed process: shared standards, an end-to-end workflow from content creation to final proofreading, and unified quality and performance metrics.
  • Oversee quality at a group level: build a multi-level review system, conduct selective audits of white-project content, and resolve systemic and complex cases that cannot be addressed at the team lead level.
  • Develop team leads and key employees: provide regular feedback, set growth goals, conduct 1-on-1s, and develop team expertise so that the content team acts as a subject-matter expert within its area of responsibility.
  • Manage the group’s contractor pool: provide final approval of terms, establish onboarding/offboarding standards, and oversee the quality of external resources together with team leads.
  • Plan and control the budgets of both teams: approve contractor payments, perform final checks of data in Moneyflow, forecast expenses, and prevent budget overruns.
  • Identify and resolve systemic issues in cross-team workflows, including bottlenecks, recurring failures, quality deterioration, and duplication of responsibilities between teams.
  • Establish cross-team collaboration: coordinate with SEO, Product, and Partnerships on requirements, priorities, and changes, including product information on satellite sites and partner platforms.
  • Develop and maintain internal group standards: editorial policy, guidelines, brief requirements, AI usage rules, quality-checking checklists, and team interaction procedures.
  • Develop content process automation: initiate and implement tools for content generation, product information verification, and quality control to improve the productivity of both teams.

Requirements

  • 2+ years of experience leading content teams, preferably managing multiple teams simultaneously.
  • Strong understanding of SEO content: content structure, keyword semantics, search engine requirements, and satellite site strategies.
  • Hands-on experience in the gambling/betting industry, with a solid understanding of product-related content and platform requirements.
  • Proven experience building editorial workflows and quality-control systems from scratch.
  • Practical experience automating content processes, including AI-powered content generation and quality-checking tools.
  • Experience with content budget planning, cost control, and resource allocation.
  • Strong ability to define team KPIs, track performance metrics, and manage teams based on data.

We Offer

  • An exciting and challenging role in a fast-growing group of companies.
  • A collaborative and inspiring work environment with passionate experts and leaders who foster a friendly culture and a success-driven mindset.
  • Modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan, with the flexibility to work remotely or on-site while building valuable professional connections.
  • Modern corporate equipment based on macOS or Windows, with additional equipment provided when needed.
  • Paid vacation, sick leave, personal days, and additional days off.
  • Corporate health insurance program to support your well-being.
  • Employee referral program with bonus opportunities.
  • Learning and development programs, including regular internal training, compensation for external education, and attendance at international professional conferences.
  • Mentoring and coaching rewards program.
  • Free in-house English courses.
  • In-house Travel Service.
  • A wide range of internal activities, including an employee platform with quests, gamification, gifts, and company news, as well as RedCore clubs for movie, book, and pet lovers, and themed office events.
  • Corporate events and team-building activities.

About the Company

Join our fast-growing group of companies where you can create trends, don’t follow them. We offer a collaborative and inspiring work environment with modern offices and the flexibility to work remotely or on-site. Our benefits include paid vacation, health insurance, learning and development programs, and a variety of internal activities and corporate events.

© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.

PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.

More at PIN-UP Global

All 166 roles

Popular searches