Group Vice President, UK Customer Growth - CRM

About the Position

The Group Vice President, UK Customer Growth will lead Zeta’s strategy to protect, grow, and materially expand its existing UK enterprise customer base. This is a senior, hands-on player-coach role combining strategic account leadership, executive customer engagement, commercial growth, forecasting, and a strong understanding of customer delivery.

Responsibilities

Protect and Grow the UK Customer Base

• Own retention, Net Revenue Retention (NRR), and existing-customer revenue growth across priority UK enterprise accounts.
• Lead the strategic growth agenda for Zeta’s highest-value customers.
• Build multi-year account growth strategies aligned to customer business, marketing, data, and technology priorities.
• Identify and develop significant cross-sell and expansion opportunities across the Zeta portfolio.
• Translate renewal cycles, transformation milestones, and buying signals into structured expansion pathways.
• Establish a scalable Protect & Grow model for future EMEA expansion.

Lead Strategic Customer Growth

• Act as senior strategic account lead for Zeta’s most important UK customers.
• Develop account-specific growth hypotheses based on customer strategy, priorities, and technology landscape.
• Personally originate, progress, and close complex, multi-million-pound expansion opportunities.
• Orchestrate long-cycle enterprise deals across multiple stakeholders, products, and internal teams.
• Own commercial strategy, deal progression, and executive alignment on major expansion opportunities.
• Identify whitespace to increase Zeta’s share of customer marketing and technology investment.
• Build and maintain a qualified strategic expansion pipeline focused on material growth.

Executive Customer Leadership

• Build trusted relationships with CMOs, CIOs, CDOs, CEOs, and other senior executives.
• Operate credibly with Executive Committee and Board-level stakeholders.
• Elevate relationships from operational to economic buyer and executive sponsor level.
• Lead strategic conversations on transformation, investment, growth, and long-term partnership.
• Ensure executive coverage, stakeholder mapping, and sponsorship across all priority accounts.
• Run executive business reviews, workshops, and transformation sessions.
• Act as escalation point for Zeta’s most strategic UK customers.
• Mobilize Zeta executive sponsors where they can add maximum value.

Drive Strategic Expansion

• Translate customer priorities into compelling Zeta value propositions.
• Coordinate expansion across Zeta capabilities including data, identity, AI, lifecycle marketing, loyalty, personalization, activation, media, and services.
• Introduce additional Zeta capabilities in a value-led, non-disruptive way.
• Ensure expansion is driven by measurable customer outcomes, not product push.
• Partner with enterprise sellers and specialists on complex opportunities.
• Mobilize cross-functional resources around key deals.

Own Expansion Pipeline and Forecasting

• Own existing-customer growth forecasting and strategic expansion pipeline across the UK portfolio.
• Maintain visibility of renewal timing, customer health, risk, and expansion potential.
• Ensure all material opportunities have clear value hypotheses, ownership, and timelines.
• Build sufficient qualified pipeline to support UK growth targets.
• Partner with Sales Operations and Finance on forecasting and performance reporting.
• Hold teams accountable for both retention and growth outcomes.

Create One Strategic Account Model

• Establish unified account plans for all priority customers.
• Ensure clear ownership, roles, and decision rights across account teams.
• Eliminate fragmented motions across Sales, Customer Success, and Account Management.
• Align all functions (Sales, CS, Strategy, Product, Marketing, Delivery) around shared outcomes.
• Ensure delivery and customer success are tightly linked to long-term growth.
• Maintain accurate customer intelligence, stakeholder mapping, and activity tracking in Salesforce and Gong.

Customer Value and Delivery Alignment

• Maintain a strong understanding of Zeta’s products, delivery, and implementation model.
• Partner with Delivery and Solution Consulting to align ambition with feasibility and value.
• Identify delivery, adoption, and product risks early and coordinate resolution.
• Ensure commitments are grounded in product readiness and delivery capability.
• Maintain feedback loops between customers and Product leadership.
• Stay close enough to delivery to ensure commercial strategy reflects customer reality.

Strategic Account Discipline

• Establish consistent account planning, QBRs, health checks, and pipeline reviews.
• Ensure account strategies are grounded in customer business outcomes.
• Introduce research-led account planning using market, financial, and customer intelligence.
• Equip teams to lead discovery with informed hypotheses, not open-ended questioning.
• Build repeatable playbooks for growth, retention, and expansion motions.
• Establish clear operating rhythms across the Protect & Grow organization.

Leadership and Culture

• Build a high-performance, collaborative, and customer-first culture.
• Develop a unified “One Zeta” approach to strategic customers.
• Coach teams in commercial thinking, executive engagement, and strategic planning.
• Ensure Account Management, Customer Success, Sales, and specialists operate as one team.
• Share accountability and recognition across account teams.
• Develop future customer leaders and create clear progression paths.
• Role-model low-ego, high-accountability leadership.

Requirements

• Deep experience in enterprise account leadership within SaaS, MarTech, data, CRM, or adjacent technology sectors.
• A proven track record of materially growing existing enterprise customers and closing multi-million-pound expansions.
• Ownership of a significant enterprise customer portfolio with accountability for revenue, pipeline, and forecasting.
• Experience in roles such as Strategic Account Director, Global Account Director, Client Partner, Impact Partner, or VP Customer Growth.
• Strong ability to build and execute multi-year account strategies.
• Demonstrated success in complex, long-cycle enterprise deal orchestration (12–24+ months).
• Strong executive presence with credibility at C-suite and Board level.
• Ability to translate technology capability into clear business value and investment cases.
• Strong commercial ownership across pipeline creation, qualification, negotiation, and deal execution.
• Experience navigating complex matrix organizations and mobilizing cross-functional teams.
• Strong understanding of enterprise buying, procurement, and transformation cycles.
• Ability to lead major accounts while developing teams and operating models.
• Collaborative, low-ego leadership style with high accountability standards.

We Offer

• Competitive salary
• Opportunity to work in London, UK
• Be part of a diverse and inclusive workplace
• Professional growth and development opportunities

About the Company

Zeta Global is committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support, and advocate for one another. Learn more about our commitment to diversity, equity, and inclusion here: Zeta Global DEI