Head of CRM

About the Position

We are seeking a strategic Head of CRM with experience in the online gambling sector. The ideal candidate will have a deep understanding of CRM and Retention Marketing, with a proven track record in managing cross-functional teams and optimizing communication channels.

Responsibilities

• Strategic Management: Develop and implement CRM strategies across all assigned products and regions.
• Communication Policies: Develop and enforce communication policies.
• Quality Control: Ensure the quality and relevance of communications with players through various channels.
• Team Coordination: Coordinate team activities and optimize tools and processes for communication.
• Campaign Optimization: Monitor the effectiveness of communication campaigns, conduct A/B tests, and implement best practices.
• Cross-Functional Collaboration: Collaborate with cross-functional teams to synchronize communications and campaigns.
• Team Development: Support and develop the professional level of the team through training, onboarding, motivation, and mentoring.
• Operational Coordination: Ensure timely and coordinated CRM operations during the launch of new regions, products, and features.

Requirements

• CRM/Retention Marketing Experience: Experience in strategic management of CRM or Retention Marketing within online gambling.
• Communication Channels: Deep understanding of communication channels (SMS, Email, Push, NC, Pop-up, messengers) and personalization principles.
• Operational Standards: Experience implementing operational standards, processes, and KPIs for a CRM team.
• Campaign Performance Analysis: Skills in campaign performance analysis, A/B testing, segmentation, and communication optimization.
• Leadership: Strong leadership and communication skills, with experience managing functional teams.
• Legal Risks: Understanding of working with user data and associated legal risks.

Nice to Have

• Analytical and Critical Thinking
• Stress Resilience and Adaptability
• Proactivity and Initiative
• Leadership

We Offer

• An exciting and challenging job in a fast-growing business group.
• The opportunity to be part of a multicultural team of top professionals.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site.
• Modern corporate equipment based on macOS or Windows and additional equipment provided.
• Paid vacations, sick leave, personal event days, days off.
• Corporate health insurance program.
• Referral program with bonuses.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
• Company events and team buildings.

About the Company

We are a dynamic and innovative company in the online gambling sector, committed to providing top-notch services and fostering a friendly and success-driven culture. Join us to be part of a team that values passion, expertise, and continuous growth.