Head of CRM
Primary stack
Nice to have's
Job description
About the Position
We are seeking a strategic Head of CRM with experience in online gambling to lead our CRM/Retention Marketing function. This role involves managing cross-functional teams, optimizing communication channels, analyzing campaign performance, and implementing effective CRM strategies while developing team capabilities.
Responsibilities
- Development and implementation of the CRM function strategy across all assigned products and regions.
- Development and implementation of communication policies.
- Quality control and relevance of communications with players through channels: SMS, Email, Push, NC, Pop-up, and others.
- Coordination of team activities.
- Optimization and automation of tools and processes for creating, launching, and analyzing communications.
- Ensuring the quality, functionality, and reputation of the communication ecosystem.
- Monitoring the effectiveness of communication campaigns and trigger chains, conducting A/B tests, and implementing best practices.
- Collaboration with cross-functional teams: RMM, Content, PM, Support, Product, Call Center, and others to synchronize communications and campaigns.
- Supporting and developing the professional level of the team through training, onboarding, motivation, and mentoring.
- Ensuring timely and coordinated CRM operations during the launch of new regions, products, and features.
Requirements
- Experience in strategic management of the CRM or Retention Marketing function within online gambling.
- Deep understanding of communication channels (SMS, Email, Push, NC, Pop-up, messengers) and personalization principles.
- Experience implementing operational standards, processes, and KPIs for a CRM team.
- Skills in campaign performance analysis, A/B testing, segmentation, and communication optimization.
- Strong leadership and communication skills, with experience managing functional teams.
- Understanding of working with user data and associated legal risks.
Nice to Have
- Analytical and critical thinking.
- Stress resilience and adaptability.
- Proactivity and initiative.
- Leadership.
We Offer
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal event days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
About the Company
CHRD PIN-UP GLOBAL is a dynamic and growing business group with a diverse team of professionals. We are committed to providing a friendly and success-driven work environment, offering opportunities for professional development and personal growth.
© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.
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