Head of Influence Marketing
Primary stack
Nice to have's
Job description
About the Position
Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.
We are seeking a Head of Influence Marketing to join our team. The ideal candidate will define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth.
Responsibilities
- Define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth.
- Create and own global/regional Influence Marketing strategy, aligning it directly with overall brand goals, product launches, and key performance indicators.
- Manage and optimize the influencer marketing budget, ensuring a high return on investment (ROI) and providing transparent forecasting and allocation reports to the executive team.
- Stay ahead of emerging social platforms, content formats, technology, and competitor influence strategies to maintain a competitive advantage.
- Establish and enforce best practices for influencer vetting, contract negotiation, content disclosure, and regulatory compliance.
- Hire, train, mentor, and manage a high-performing team of Influence Marketing Managers, fostering a culture of creativity, accountability, and innovation.
Requirements
- 5+ years of experience in Influencer Marketing, including 2+ years in a leadership role.
- Experience working in iGaming.
- Proven experience developing and executing influencer marketing strategies.
- Experience managing influencer campaigns across global markets.
- Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions).
- Experience managing budgets and optimizing campaign performance.
- Experience hiring, mentoring, and leading a team.
- Ability to identify new trends, platforms, and growth opportunities.
- English level - at least Upper-Intermediate.
- Spanish - will be a plus.
Personal Features
- Strong ownership and accountability.
- Proactive mindset with a hands-on approach.
- Results-oriented and data-driven.
- Strategic thinking with the ability to turn ideas into action.
- Strong leadership and people management skills.
- Adaptable and comfortable working in a fast-paced environment.
We Offer
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
About the Company
Growe is a leading business advisory and services group in iGaming and Entertainment. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.
Apply, and let your growth journey begin.
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