Head of Lifecycle manager
Primary stack
Job description
About the Position
Head of Lifecycle Manager
We are looking for an experienced Head of Lifecycle Manager (iGaming) to identify product growth opportunities, optimize conversions, and boost the efficiency of our marketing channels in Ukraine.
Responsibilities
- Analyze the marketing aspect of the product: how many clicks and steps a player needs to reach FTD, and how to simplify this process.
- Conduct product audits to identify growth points (UX, number of clicks, loading speed, interface clarity).
- Segment users by traffic sources (Facebook, Google Search, email, SMS, etc.) and engagement level (cold/hot leads).
- Analyze devices and platforms (mobile, desktop, web) and optimize for each segment.
- Evaluate the performance of marketing channels and propose improvements to boost conversions.
- Collaborate with various departments: IT (technical changes), Product (UX/UI optimization), Affiliates (traffic), CRM (communications and retention).
- Monitor performance metrics across all channels, track trends, and test hypotheses.
Requirements
- 3+ years of experience in product marketing / performance marketing / growth management in iGaming.
- English level: Upper-Intermediate (B2) or higher.
- Strong understanding of the user funnel, UX analytics, and CRO (conversion rate optimization).
- Experience with analytics tools (Google Analytics, Hotjar, SimilarWeb, etc.).
- Proven track record of working with cross-functional teams and implementing changes at the intersection of product and marketing.
- Real cases of conversion optimization (especially reducing steps to FTD).
- Understanding of retention principles and audience segmentation.
We Offer
- 20 vacation days + 36 paid sick leaves per year.
- Flexible schedule with no micromanagement.
- Company-covered training and English classes.
- Opportunity to work towards ambitious goals and see fast results.
- International team with transparent processes.
Selection Stages
- Call with Recruiter
- Interview with C-level Marketing Specialist
- Final Interview with Head of Recruitment
- Job Offer
If you are ready to make a positive impact on our product and scale your bold ideas - send us your CV!
About the Company
Newgmedia is a growing international company with a strong focus on providing tools and community support for success. We offer a range of benefits including:
- 66 days of time-off (vacation, sick, and emergency leaves)
- 20% pay raise annually
- Flexible business hours
- Education and development opportunities
- €200 health budget per year
- Bonuses for achieving KPIs
- Stability and growth opportunities
- Timely payments
- 6 months of parental leave
- Internal promotion opportunities
- Birthday off
- Festive breaks
- Corporate presents
- Recognition and rewards
Diversity is in everything we do, and our culture thrives on ensuring you have the tools and community to be successful.
© NewGMedia. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Started as a little startup in 2016, NewGMedia has grown into a big family of over 300+ creative minds, spread out in 38 countries around the world. Our main pride and joy is our award-winning Gambling Company. But that’s not all — we also have a thriving Affiliate Program, a handy Platform, and a super helpful Recruiting Agency. We’re all about being innovative, top-notch, and a bit different. In our lovely community, we care about flexibility, grabbing new opportunities, and celebrating our diverse backgrounds.Benefits of joining NewGMedia:●TIME OFF: We all need time to recharge! Enjoy up to 66 days of annual time-off benefits, available right from day one of your career with us.●FLEXIBLE SCHEDULE AND WORKSPACE: Work remotely, onside, or hybrid! Our specialists work 5 days a week, and the time of start is usually flexible — between 7 and 11 a.m.●NO OVERTIMES: We value our specialists’ personal time. If a force majeure forces us to work longer hours, get a financial compensation for this time.●PAY RAISE: Experience an annual increase in the reward rate, with the potential for a one-time raise of up to 20% of your salary.●BONUSES: Achieve your KPIs and seize the opportunity for additional bonuses, a perk enjoyed by many of our colleagues.●HEALTHCARE: Good health is essential to the well-being of our team members. We offer €200 per year to cover health expenses that fit personal needs in the best possible way.Together, we’re pushing the boundaries in iGaming, and cannot wait for you to come join us on this exciting journey!