Head of Marketing & Academy, 3Shape UK

About the Position

Head of Marketing & Academy, 3Shape UK

Join 3Shape as Head of Marketing & Academy, 3Shape UK! Lead a team in a high-growth market, setting strategy, elevating execution, and driving brand presence.

Responsibilities

Strategic Marketing Leadership & Commercial Impact

• Partner with the Country Manager to define and own the UK marketing strategy and growth priorities across customer segments and channels.
• Drive measurable demand generation across digital, events, and reseller marketing channels to support the UK sales pipeline.
• Champion the use of CRM and marketing automation tools to improve lead management, nurture flows, and performance reporting.
• Manage the UK marketing budget, ensuring strong ROI and commercial impact from all spend.

Academy & Education

• Oversee the 3Shape Academy in the UK - setting the training calendar and managing education programmes for customers and reseller partners.
• Work with the Global Training & Education team to localise curriculum content for the UK market.
• Drive customer engagement initiatives - including webinars, masterclasses, trade shows (e.g. DTS, BDIA), and KOL programmes.

Team Leadership & Development

• Lead, mentor, and develop direct reports - setting clear objectives, providing regular coaching, and fostering a culture of accountability and high performance.

Requirements

Essential

• 7+ years in B2B marketing, with at least 3 years in a senior or leadership role with direct reports.
• Proven experience owning a full marketing function - from strategy through to execution - in a product-led tech company.
• Strong understanding of demand generation, digital marketing, events, and channel/ reseller marketing.
• Commercially astute with the ability to connect marketing activity to revenue outcomes.
• Proficient in CRM and marketing automation tools.

Desirable

• Experience in dental, medical devices, or health tech sectors.
• Familiarity with the UK market landscape - including distributor and reseller dynamics.
• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.

We Offer

• A genuine opportunity to build and own the marketing function in one of 3Shape's key European markets.
• The chance to lead a team and connect directly into 3Shape's European and global marketing network.
• Competitive base salary, performance bonus, and benefits package including private healthcare, pension, and wellbeing support.
• Hybrid/remote working with occasional travel.
• Market-leading products with strong clinical credibility - giving you a genuine story to tell and a brand worth building.
• A mission-driven culture: improving patient care through digital dentistry.

About the Company

3Shape develops 3D scanners and software solutions that enable dental and hearing professionals to treat more people, more effectively and with superior care. We are a global market-leading provider of dental and audio technology for laboratories and clinics.

Our growing talent pool of over 2,000 employees spans 50+ nationalities and is energized by knowing that together, we contribute to a better world.

Founded in 2000 in Copenhagen, Denmark, 3Shape employees serve customers in over 100 countries. As a privately-owned company, decisions are made fast, and we remain agile.

3Shape is headquartered in Copenhagen, with development teams in Denmark, Ukraine, and Macedonia, and a production site in Poland. 3Shape is a global company with presence in Europe, Asia, and the Americas.

We encourage all relevant applicants to apply. We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community.