Head of Media Buying

About the Position

We are looking for a Head of Media Buying with over 5 years of experience in the iGaming sector to join our dynamic team. This role involves managing large advertising budgets and optimizing campaigns to achieve specified KPIs.

Locations

• Cyprus
• Poland
• Ukraine (Remote)

Salary

• Minimum: $1,000,000 per month

Responsibilities

• Manage and build a team
• Individual purchase of traffic at the initial stages, further training of your buyers
• Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
• Setting the Terms of Reference for the necessary promotional materials
• Competent budget management
• Together with the team, the formation of media strategies, calculation of the KPI funnel
• Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
• Regular reporting on performance and profit
• Market and Competitor Analysis
• Planning and calculation of Traffic Streams

Requirements

• 5+ years of successful proven experience with Facebook/Google/In-app in the iGaming (Gambling & Betting) niche
• Successful proven experience as Head of media buying (3 years plus)
• Managing a team of more than 25 people
• Ability to effectively manage large advertising budgets (from $1,000,000 per month)
• Availability of successful cases in the gambling niche in the CIS/Latam markets
• Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
• Experience in working with Antidetect Browser and Tracking Systems
• High-level understanding of how the major advertising platforms (Facebook / Google / In-app) work (placements, auto-rules, launch methods)
• Ability to moderate creatives and links on the previously mentioned platforms
• Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)
• Ability to collect test results (advertising), draw conclusions, and suggestions for further actions
• High skills to analyze and optimize advertising campaigns to achieve specified KPIs
• Experience in A/B testing
• Planning budget and control
• Experience with a lot of traffic, ability to work with a large array of information
• English – B1 and above

Nice to Have

• Experience in other Traffic Sources (TikTok, ASO/ASA, Networks, Influence, etc.)
• Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.)

We Offer

• An exciting and challenging job in a fast-growing business group
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan (work remotely or on-site)
• Modern corporate equipment based on macOS or Windows and additional equipment provided
• Paid vacations, sick leave, personal events days, days off
• Corporate health insurance program for your well-being
• Referral program: enjoy cooperation with your colleagues and get a bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• Free internal English courses
• Yoga classes to help you stay active and energized
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
• Corporate events, team buildings

About the Company

Create trends, don’t follow them. Join PIN-UP and take your career to the next level.

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