Head of Media Buying

About the Position

We are seeking a Head of Media Buying with over 5 years of experience in iGaming to lead our media buying team and manage large advertising budgets.

Responsibilities

• Manage and build a team of media buyers.
• Individual purchase of traffic at the initial stages, further training of your buyers.
• Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation.
• Setting the Terms of Reference for the necessary promotional materials.
• Competent budget management.
• Together with the team, the formation of media strategies, calculation of the KPI funnel.
• Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them.
• Regular reporting on performance and profit.
• Market and Competitor Analysis.
• Planning and calculation of Traffic Streams.

Requirements

• 5+ years of successful proven experience with Facebook/Google/ In-app in the iGaming (Gambling&Betting);
• Successful proven experience as Head of media buying 3 years plus;
• Managing more than 25+ person at team;
• Ability to effectively manage large advertising Budgets (from $1,000,000 per month);
• Availability of successful cases in the gambling niche in the CIS/Latam markets;
• Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
• Experience in working with Antidetect Browser and Tracking Systems;
• A high-level understanding of how the major advertising Facebook / Google / In-app platforms (placements, auto-rules, launch methods);
• Ability to moderate creatives and links on the previously mentioned platforms;
• Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.);
• Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
• High skills to analyze and optimize advertising campaigns to achieve specified KPIs.
• Experience in A/B testing;
• Planning budget and control;
• Experience with a lot of traffic, ability to work with a large array of information;
• English – B1 and above.

Nice to Have

• Experience in other Traffic Sources (TikTok, ASO/ASA, Networks, Influence, etc.);
• Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.).

We Offer

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan. Work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program: enjoy cooperation with your colleagues and get a bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
• Corporate events, team buildings.

About the Company

PIN-UP is a fast-growing business group with a multicultural team of top professionals in various fields. We offer a great working atmosphere, beautiful offices, and a success-driven mindset. Join us to create trends, not follow them.