Head of Poker

About the Position

We are seeking a Head of Poker to lead our iGaming Poker vertical, develop growth strategies, and manage P&L.

Responsibilities

Strategic Management and P&L

• Long-term strategy development: Creating a long-term strategy for poker as a standalone product and as part of the casino ecosystem.
• Financial planning: Full ownership of the vertical’s P&L (revenues and expenses). Forecasting GGR and NGR, and controlling marketing budgets.
• Operational audit: Continuous monitoring of the effectiveness of current processes and оперативная adjustment to achieve business goals.

Product Development and Operations

• Product lifecycle management: Prioritization and supervision of new feature implementation.
• Game economy management: Participation in the design and optimization of tournament schedules, configuration of rakeback systems and bonus mechanics.
• Liquidity management: Ensuring constant table activity (24/7 table fill) through schedule balancing and traffic attraction during peak hours.

Marketing and Traffic Acquisition

• Traffic acquisition management: Working with the traffic department to develop strategies for attracting poker players. Selection of effective GEOs and partnership models (CPA, RS, Hybrid).
• Affiliate partnerships: Building relationships with key poker media (e.g., GipsyTeam, PokerStrategy) and specialized poker schools.
• Cross-marketing: Creating funnels to convert active casino players into poker players and vice versa to maximize LTV.

Retention

• Bonus strategy: Designing and launching promotions, campaigns, and tournament series. Regular analysis of bonus efficiency and its impact on retention.
• Community management: Supervising the SMM strategy and building a loyal community around the product.
• VIP management: Developing loyalty programs for high-rollers and regular players.

Security and Network Ecology

• Fraud prevention: Developing and implementing policies for detecting bots, team play, chip dumping, and the use of prohibited software.
• Network ecology management: Monitoring the balance between recreational players and professionals. Implementing tools to protect recreational players and extend their lifecycle.

Analytics (Data-Driven Approach)

• Data analysis: Building reporting in Tableau and conducting daily analysis of key metrics (DAU, FTD, Retention D1/D7/D30, Churn Rate).
• Decision-making: Adjusting strategy and tactics based on data, conducting A/B tests for game mechanics and marketing offers.

Team and Cross-Functional Collaboration

• Hiring and team development: Searching for, hiring, and onboarding key team members (SMM specialists, analysts, operations managers).
• Cross-department collaboration: Establishing effective communication with development, design, support, and payment teams to ensure fast execution of vertical tasks.

Requirements

• At least 3 years of experience in the iGaming industry in leadership roles within the Poker vertical (Head of Poker, Poker Product Manager, Poker Operations Manager)
• Experience launching a poker project or launching and scaling the Poker vertical within an existing online casino, with proven results
• P&L ownership and management, including developing the Poker vertical growth strategy and a marketing strategy for promoting cash games and tournaments
• Experience in attracting poker-focused traffic through different models (CPA, RS, Hybrid), evaluating traffic source performance, forecasting ROI, and implementing cross-sell strategies for active players
• Experience hiring and building teams required to achieve business goals, including establishing efficient internal processes
• Strong understanding of customer retention principles, including working with bonus systems and monitoring their effectiveness
• Experience in team leadership and cross-functional collaboration with other departments
• Understanding of anti-fraud principles, including methods for detecting bots and unfair play
• Data-driven approach, with decision-making based on analytical data and performance insights

Nice to Have

• English proficiency: Upper-Intermediate level or higher (for communication with the team, international partners, and vendors)
• Creativity: Ability to develop and implement bold marketing ideas
• Industry network and connections with professional players: Established relationships with poker affiliates, training schools, and tournament series organizers

We Offer

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
• Modern corporate equipment based on macOS or Windows and additional equipment are provided;
• Paid vacations, sick leave, personal events days, days off;
• Corporate health insurance program for your well-being;
• Referral program - enjoy cooperation with your colleagues and get the bonus;
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
• Rewards program for mentoring and coaching colleagues;
• Free internal English courses;
• Yoga classes to help you stay active and energized;
• In-house Travel Service;
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays;
• Corporate events, team buildings.

About the Company

Join us in our exciting journey as we continue to grow and innovate in the iGaming industry. Be part of a dynamic team that values creativity, collaboration, and excellence.