Head of Poker

About the Position

We are seeking a Head of Poker to lead our poker vertical, develop strategies, and manage P&L ownership. This role is pivotal in driving the growth and success of our poker operations.

Responsibilities

• Strategic Management and P&L:

  • Long-term strategy development for poker as a standalone product and as part of the casino ecosystem.
  • Financial planning: Full ownership of the vertical’s P&L (revenues and expenses). Forecasting GGR and NGR, and controlling marketing budgets.
  • Operational audit: Continuous monitoring of the effectiveness of current processes and immediate adjustment to achieve business goals.

• Product Development and Operations:

  • Product lifecycle management: Prioritization and supervision of new feature implementation.
  • Game economy management: Participation in the design and optimization of tournament schedules, configuration of rakeback systems and bonus mechanics.
  • Liquidity management: Ensuring constant table activity (24/7 table fill) through schedule balancing and traffic attraction during peak hours.

• Marketing and Traffic Acquisition:

  • Traffic acquisition management: Working with the traffic department to develop strategies for attracting poker players. Selection of effective GEOs and partnership models (CPA, RS, Hybrid).
  • Affiliate partnerships: Building relationships with key poker media (e.g., GipsyTeam, PokerStrategy) and specialized poker schools.
  • Cross-marketing: Creating funnels to convert active casino players into poker players and vice versa to maximize LTV.

• Retention:

  • Bonus strategy: Designing and launching promotions, campaigns, and tournament series. Regular analysis of bonus efficiency and its impact on retention.
  • Community management: Supervising the SMM strategy and building a loyal community around the product.
  • VIP management: Developing loyalty programs for high-rollers and regular players.

• Security and Network Ecology:

  • Fraud prevention: Developing and implementing policies for detecting bots, team play, chip dumping, and the use of prohibited software.
  • Network ecology management: Monitoring the balance between recreational players and professionals. Implementing tools to protect recreational players and extend their lifecycle.

• Analytics (Data-Driven Approach):

  • Data analysis: Building reporting in Tableau and conducting daily analysis of key metrics (DAU, FTD, Retention D1/D7/D30, Churn Rate).
  • Decision-making: Adjusting strategy and tactics based on data, conducting A/B tests for game mechanics and marketing offers.

• Team and Cross-Functional Collaboration:

  • Hiring and team development: Searching for, hiring, and onboarding key team members (SMM specialists, analysts, operations managers).
  • Cross-department collaboration: Establishing effective communication with development, design, support, and payment teams to ensure fast execution of vertical tasks.

Requirements

• At least 3 years of experience in the iGaming industry in leadership roles within the Poker vertical (Head of Poker, Poker Product Manager, Poker Operations Manager).
• Experience launching a poker project or launching and scaling the Poker vertical within an existing online casino, with proven results.
• P&L ownership and management, including developing the Poker vertical growth strategy and a marketing strategy for promoting cash games and tournaments.
• Experience in attracting poker-focused traffic through different models (CPA, RS, Hybrid), evaluating traffic source performance, forecasting ROI, and implementing cross-sell strategies for active players.
• Experience hiring and building teams required to achieve business goals, including establishing efficient internal processes.
• Strong understanding of customer retention principles, including working with bonus systems and monitoring their effectiveness.
• Experience in team leadership and cross-functional collaboration with other departments.
• Understanding of anti-fraud principles, including methods for detecting bots and unfair play.
• Data-driven approach, with decision-making based on analytical data and performance insights.
• English proficiency: Upper-Intermediate level or higher (for communication with the team, international partners, and vendors).
• Creativity: Ability to develop and implement bold marketing ideas.
• Industry network and connections with professional players: Established relationships with poker affiliates, training schools, and tournament series organizers.

We Offer

• An exciting and challenging job in a fast-growing business group.
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program - enjoy cooperation with your colleagues and get the bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
• Corporate events, team buildings.

About the Company

Join PIN-UP and take your career to the next level. Create trends, don’t follow them. Be part of a dynamic team that values innovation, excellence, and professional growth.