Lifecycle Marketing Associate

About the Position

Joyride is a pioneering marketplace in the automotive industry, specializing in unclaimed vehicle auctions. Founded by a team of successful entrepreneurs, car enthusiasts, and a talented development team, Joyride aims to create the leading online auction platform for buying and selling unclaimed vehicles. Since launching in April 2020, we have been successfully executing regular online auctions in major U.S. cities and expanding into new markets. We are a lean, yet impactful team dedicated to making Joyride the leading unclaimed vehicle auction platform.

We are currently seeking a Lifecycle Marketing Associate to lead customer engagement across the lifecycle of Joyride buyers and sellers. You will be responsible for developing marketing campaigns that drive business outcomes such as activation, retention, revenue, and winback. The successful candidate will be an incredible project manager and methodical thinker with the ability to execute processes across cross-functional teams.

Responsibilities

• Maintain marketplace demand for the Joyride business by effectively engaging users through owned and paid channels.
• Develop and execute new user onboarding, retention, and winback strategies.
• Manage day-to-day marketing communications (email, social media, texting, and more).
• Work collaboratively with product and analytics to implement new features.
• Identify and develop new user engagement opportunities through rigorous testing.
• Quickly catch bugs/issues and act urgently to address.

Requirements

• 1-3 years of experience in email marketing, CRM, or lifecycle marketing for a consumer-facing business, ideally in the Automotive sector.
• Proven ability to prioritize and execute tasks in a fast-paced environment.
• Demonstrated aptitude in building user empathy and crafting highly personalized messaging.
• Technical ability to leverage analytics and work with complex datasets to understand performance, drive decision-making, and measure outcomes.
• Experience with email marketing or CRM software - bonus points for Constant Contact, Zendesk Sell.
• A positive, upbeat attitude.

Nice to Have

• Social Media Management
• Digital Advertising
• User Journey Design
• Measurement & Attribution
• Project Management

We Offer

• Opportunity to work in a pioneering marketplace in the automotive industry.
• Be part of a lean, yet impactful team dedicated to making Joyride the leading unclaimed vehicle auction platform.
• Collaborative and innovative work environment.

About the Company

Joyride is a new marketplace in the automotive industry, specializing in unclaimed vehicle auctions. Founded by a team of successful entrepreneurs, car enthusiasts, and a talented development team, Joyride aims to create the leading online auction platform for buying and selling unclaimed vehicles. Since launching in April 2020, we have been successfully executing regular online auctions in major U.S. cities and expanding into new markets.