Lifecycle Marketing Manager

About the Position

Lifecycle Marketing Manager

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Headway’s mission is to fix the mental healthcare system by building a new system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

Responsibilities

As our second Lifecycle Marketing hire on the Provider Experience team, you'll own that system end to end: segmenting providers, building the triggers, and shipping the campaigns in Iterable and Intercom that turn provider behavior into the right message at the right time. You'll define success before you launch, test against it, and use the result to build the next program. Every campaign should make the next one smarter.

Day to day, you will:

• Build and shape the lifecycle program - help define how Headway engages active providers across their journey, identifying the moments, behaviors, and opportunities where lifecycle marketing can make the biggest difference.
• Design the provider journey - build programs that move providers from activation through deeper product adoption and long-term engagement, using behavioral signals to deliver the right message at the right moment.
• Build and launch journeys hands-on - own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels using Iterable and Intercom.
• Create a continuous test-and-learn engine - develop experiments across audience, message, channel, and timing; define what success looks like upfront; and turn what you learn into programs that get smarter over time.
• Partner across the provider experience - work closely with Product, Product Marketing, Customer Success, and Creative to connect lifecycle programs to product priorities and create a consistent provider experience across channels.
• Measure what moves provider behavior - own lifecycle performance and build the measurement approach that connects programs to activation, feature adoption, engagement, and retention. Use those insights to decide where we invest next.

Requirements

• At least 5+ years working in a marketplace, subscription, or product-led environment.
• Experience building lifecycle programs that changed customer behavior.
• Ability to build both the strategy and the journey.
• Natural inclination to think in experiments.
• Knowledge of using behavioral data to create relevance.
• Experience building with Product and Product Marketing.

We Offer

• Compensation: $121,600 - $190,000 based on qualifications, experience, and geographic location.
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-home stipend
• Therapy reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility reimbursement and membership
• 13 paid holidays + company holiday break
• Flexible PTO
• EAP
• Training and professional development

About the Company

Headway has built the largest network of mental health providers in the country -80K+ licensed therapists, psychologists, and psychiatrists. Provider Marketing makes sure they actually use what they signed up for, not just discover it by accident.

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway participates in E-Verify. To learn more, click here.

A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.