Marketing Lead (Founding Marketing Hire)

About the Position

Marketing Lead (Founding Marketing Hire)

Our client is a Swiss deep-tech startup that owns the full stack - from thermal-camera hardware to AI-powered monitoring software - built to prevent fires and enable predictive maintenance on industrial sites.

Today the platform protects 50+ facilities across 9 countries, spanning wood products, chemical processing, waste recycling, and oil & gas - and the company hasn't lost a single customer in 3 years.

Despite a lean team (11–50 people), the company already runs a mature GTM tech stack with serious investment in AI tooling - unusual for a startup this size. The company is now building its US sales team, and this first marketing hire will build the inbound engine that fuels it.

Responsibilities

• Build and run inbound lead generation from scratch: SEO, Google Ads, email campaigns, and presence at industry trade shows;
• Execute the tactical work yourself - this is a hands-on role, not managing agencies;
• Work closely with the sales team to drive quality pipeline and a clear lead handoff process;
• Propose and defend the company's first marketing budget;
• Lay the foundation for a marketing function that will scale as the team grows.

Requirements

• Must-have:

  • Track record of building a marketing function from scratch at a startup/scale-up - you were the one doing the work, not managing a large team;
  • Hands-on execution experience: SEO, paid media (Google Ads), email marketing, event/trade show work;
  • Comfort operating with limited resources and high ambiguity, typical of early-stage companies.

• Strong plus:

  • Experience in deep-tech, hardware, robotics, or industrial B2B - you know how to speak to technical and plant-floor buyers;
  • A background in sales before moving into marketing - you naturally think in terms of pipeline, not just reach;
  • Experience transforming a GTM motion (e.g., a shift to ABM);
  • German language skills and/or experience in the DACH/Swiss market;
  • Concrete, personally-owned metrics from past roles - pipeline growth, MQLs/SQLs, conversion rates - that you drove yourself, not results attributed to a team.

We Offer

• Format: fully remote - US, Canada, or Europe (CET overlap is a plus);
• Compensation: competitive package + performance-based variable tied to pipeline and ARR milestones;
• Ownership: report directly to the CEO and own AVIAN’s marketing engine end-to-end;
• Resources: budget authority for tools, experiments, events, and selective external support;
• Setup: high-trust, international environment with the freedom to build a lean, AI-forward marketing function your way.

Why this role

• You’re not inheriting someone else’s playbook - you’ll build the marketing function from zero at a company with proven product-market fit, real customers, and commercial traction;
• This is a genuinely hands-on builder role: strategy and execution stay close, without layers of management or a large team to coordinate;
• AI isn’t being added to an old marketing organization - you’ll have the mandate to design the function AI-first from day one, automating work that would traditionally require a small team;
• Your work connects directly to revenue: build pipeline, strengthen brand authority, and create repeatable growth systems alongside the expanding US sales team;
• You’ll have direct access to the CEO, budget authority, and room to experiment - with a clear goal of helping scale AVIAN toward $10M+ ARR.