Sales Executive – New Business

About the Position

Sales Executive – New Business

We are looking for a hands-on Sales Executive – New Business to help grow an established ERP software business in the Dutch market.

This is a true new-business role for someone who enjoys creating opportunities, engaging prospects, understanding how their business operates, and taking ownership of the entire sales process through to contract signature.

You will sell business-critical ERP solutions to SMEs and mid-sized organizations across industries such as manufacturing, wholesale, e-commerce, and professional services.

The role combines active prospecting with consultative software sales. You will speak with business owners, Finance, Operations, IT, and other decision-makers, identify operational challenges, and translate them into a clear business case for change.

Typical opportunities range from approximately €50K to €250K, with sales cycles ranging from several weeks to several months depending on the complexity of the organization and implementation.

Responsibilities

• Generate new business through outbound prospecting, networking, referrals, and follow-up of inbound opportunities.
• Build and manage your own sales pipeline in the Dutch market.
• Run discovery sessions to understand a prospect’s processes, challenges, and business objectives.
• Identify and engage the relevant decision-making unit, from operational stakeholders to CFOs, CEOs, and business owners.
• Present and demonstrate the software in a clear and commercially compelling way.
• Translate customer requirements into tailored proposals and business cases.
• Manage opportunities from first contact through qualification, proposal, negotiation, and contract closure.
• Coordinate with internal product, implementation, and technical specialists where required.
• Maintain an accurate pipeline and forecast.
• Represent the company during customer visits, events, and other commercial activities.
• Contribute ideas to improve sales processes, messaging, and go-to-market execution.

Requirements

• Proven experience in B2B new-business sales.
• Experience selling SaaS, ERP, business software, or another complex B2B technology solution.
• Demonstrated ability to manage a full sales cycle, from prospecting through closing.
• Comfortable generating your own pipeline rather than relying entirely on SDR or marketing support.
• Strong discovery, presentation, negotiation, and relationship-building skills.
• Able to communicate business value rather than only product features.
• Comfortable engaging multiple stakeholders and senior decision-makers.
• Commercially driven, proactive, and accountable for results.
• Fluent Dutch and strong English.
• Based within reasonable commuting distance of Amsterdam.
• Driving license and willingness to visit customers when required.

Particularly Relevant Experience

Experience with any of the following would be a strong advantage:

• ERP or accounting software
• Finance and business management systems
• Inventory or warehouse management
• Manufacturing or production software
• Supply chain and procurement solutions
• CRM or professional-services automation
• Microsoft Dynamics, Exact, Odoo, NetSuite, Unit4, or similar business applications

Direct ERP experience is valuable, but we are also interested in strong new-business sellers from adjacent operational SaaS environments who can quickly understand customer processes and business value.

What Success Looks Like

You are someone who genuinely enjoys winning new customers.

You are comfortable picking up the phone, opening doors, and creating opportunities yourself, but you can also switch into a consultative mode once a prospect engages.

You take ownership of the process instead of waiting for someone else to move the deal forward. You ask good questions, understand the customer’s business, involve the right stakeholders, and maintain momentum until a decision is reached.

You are equally comfortable discussing operational challenges with a user, ROI with a CFO, and strategic priorities with a business owner or CEO.

We Offer

• A key commercial role with real ownership of new-business growth.
• Hybrid working environment in Amsterdam.
• 32–40 hour working week.
• Direct access to decision-makers and product specialists.
• Short communication lines and the ability to influence how the commercial organization develops.
• The opportunity to sell business-critical software with clear, measurable impact for customers.
• A growing company environment where initiative and commercial performance are genuinely visible.