Marketing Manager

About the Position

We are seeking a Senior Marketing Manager with 4+ years of experience in marketing to join our team in a hybrid work environment. The ideal candidate will have a strong background in the iGaming, Betting, Gambling, or related digital industries.

Responsibilities

• Develop and implement product marketing strategies tailored to regional market needs
• Launch and coordinate B2C marketing campaigns across all communication channels
• Work closely with Design, Copywriting, SMM, Media Buying, Retention, Product, Analytics, and Country Management teams
• Manage marketing projects end to end, from briefing and task allocation to launch and final delivery
• Coordinate cross-functional teams, priorities, timelines, and project statuses
• Remove operational blockers and ensure smooth execution across all marketing streams
• Monitor campaign performance, key marketing metrics, and KPI delivery
• Prepare regular reports, insights, and recommendations for optimization
• Improve marketing processes, documentation, workflows, and cross-team collaboration
• Ensure brand consistency and compliance with brand guidelines across all communications
• Support brand initiatives, partnerships, and special projects
• Monitor competitors, market trends, and new growth opportunities
• Maintain project documentation and report progress to management

Requirements

• 4+ years of experience in marketing, including at least 2 years in a Marketing Manager, Brand Manager, Product Marketing Manager, or a similar role.
• Hands-on experience in the iGaming, Betting, Gambling, or related digital industries.
• Proven experience managing complex cross-functional marketing projects involving multiple teams and stakeholders.
• Strong understanding of the full marketing mix, including Brand Marketing, Performance Marketing, Retention, SMM, PR, Content, Influencer Marketing, and Media Buying.
• Experience conducting marketing research and market analysis, including Competitor Analysis, Marketing Mix Analysis, Brand Health Tracking, Customer Development (CustDev), and related methodologies.
• Proven experience developing and executing marketing strategies and go-to-market plans.
• Experience working with ambassadors, influencers, sponsorships, and professional sports clubs.
• Experience managing marketing budgets and allocating resources effectively.
• Strong analytical skills with a solid understanding of key marketing and business performance metrics.
• Experience setting priorities, defining tasks, and coordinating cross-functional teams to ensure timely project delivery.
• Excellent communication, stakeholder management, and organizational skills.
• English proficiency at Upper-Intermediate (B2) level or higher.

Nice to Have

• Experience launching new products, entering new markets, and developing growth and scaling strategies for existing products.
• Experience managing multi-market (multi-GEO) marketing initiatives and localizing marketing communications across different regions.
• Experience managing external vendors, agencies, and marketing partners.
• Proficiency with project management tools such as Asana and Jira.
• Experience working with BI and analytics platforms, including GA4, Tableau, Power BI, or similar tools.

We Offer

• An exciting and challenging role in a fast-growing group of companies
• A collaborative and inspiring work environment with passionate experts and leaders
• Modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan, with the flexibility to work remotely or on-site
• Modern corporate equipment based on macOS or Windows, with additional equipment provided when needed
• Paid vacation, sick leave, personal days, and additional days off
• Corporate health insurance program to support your well-being
• Employee referral program with bonus opportunities
• Learning and development programs, including regular internal training, compensation for external education, and attendance at international professional conferences
• Mentoring and coaching rewards program
• Free in-house English courses
• In-house Travel Service
• A wide range of internal activities, including an employee platform with quests, gamification, gifts, and company news, as well as RedCore clubs for movie, book, and pet lovers, and themed office events
• Corporate events and team-building activities

About the Company

PIN-UP is a fast-growing group of companies with a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and other business areas. We foster a friendly culture and a success-driven mindset.