Marketing Manager

About the Position

We are looking for a Senior Marketing Manager to join our fast-growing team. This role offers an exciting opportunity to lead brand strategy and campaigns in a dynamic, multicultural environment.

Responsibilities

• Brand Strategy and Positioning

  • Developing and updating product positioning, Brand Book, Tone of Voice
  • Owning the brand's Visual/Content Direction, ensuring consistency across all channels
  • Implementing brand strategy across cross-functional teams, accounting for regional specifics

• Brand Campaigns and Special Projects

  • Launching brand and 360° campaigns, coordinating launches with cross-functional teams
  • Initiating and participating in special projects, sponsorship activations, and merchandise
  • Overseeing workflow: timelines, quality, and alignment with brand strategy

• Cross-team Collaboration

  • Working closely with Design, Copywriting, SMM, Product, Analytics, Country Management, and other teams
  • Coordinating tasks between teams and monitoring execution of brand plans
  • Removing operational blockers in brand workstreams

• Brand Project Management

  • Managing brand projects from task setup through final launch, including reviewing deliverables from cross-functional teams
  • Creating briefs, assigning tasks, and monitoring execution
  • Managing priorities and statuses of brand projects

• Brand Processes

  • Maintaining and improving internal processes of the Brand Management team
  • Optimizing cross-departmental collaboration on brand matters
  • Ensuring documentation, briefs, and workflows stay up to date

• Research and Market

  • Monitoring competitors and market brand activities
  • Analyzing trends and identifying new opportunities for brand development
  • Participating in research: Competitor Analysis, Brand Health, CustDev

• Reporting

  • Preparing regular status updates on brand projects
  • Reporting on brand KPIs and campaign timelines
  • Maintaining project documentation and keeping work trackers up to date
  • Monitoring brand metrics: Brand Awareness, Brand Equity, Share of Voice/Search, CPM of brand campaigns

Requirements

• 4+ years of marketing experience. At least 2 years in a Brand Manager, Marketing Manager, or similar role
• Experience in iGaming, Betting, Gambling
• Experience creating and maintaining positioning, brand platform, Brand Book, Tone of Voice, brand guidelines
• Experience managing 360° brand campaigns involving multiple teams
• Understanding of the marketing mix from a brand perspective: Brand, Creative, Content, PR, Influence, SMM (communications side)
• Experience conducting marketing research (Competitor Analysis, Brand Health, CustDev, etc.)
• Experience developing and implementing positioning and brand strategies
• Experience working with ambassadors, influencers, sports clubs
• Skills in managing budgets for brand campaigns and special projects
• Solid command of analytics and understanding of key brand metrics
• Experience setting tasks, prioritizing, and coordinating cross-functional teams
• Strong communication and process organization skills
• English Upper-Intermediate (B2) or higher

Nice to Have

• Experience launching products, entering new markets, developing brand scaling strategies
• Experience with ID/BD GEOs
• Experience in iGaming LATAM markets
• Experience with multi-geo and localization of brand communications
• Experience managing external contractors and agencies
• General understanding of performance/retention marketing for effective cross-team communication
• Knowledge of project management tools (Asana, Jira)
• Experience with BI systems, GA4, Tableau, Power BI, or similar

Soft Skills

• Systems thinking and a high level of self-organization
• Creative thinking and a strong eye for brand/visual decisions
• Strong communication skills
• Ability to manage multiple projects simultaneously
• Proactivity and results orientation
• Strong decision-making and priority-management skills
• Flexibility and adaptability to change
• Ability to build effective cross-functional collaboration and resolve conflicts

We Offer

• An exciting and challenging role in a fast-growing group of companies, with the opportunity to work alongside a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and other business areas
• A collaborative and inspiring work environment with passionate experts and leaders who foster a friendly culture and a success-driven mindset
• Modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan, with the flexibility to work remotely or on-site while building valuable professional connections
• Modern corporate equipment based on macOS or Windows, with additional equipment provided when needed
• Paid vacation, sick leave, personal days, and additional days off
• Corporate health insurance program to support your well-being
• Employee referral program with bonus opportunities
• Learning and development programs, including regular internal training, compensation for external education, and attendance at international professional conferences
• Mentoring and coaching rewards program
• In-house Travel Service
• A wide range of internal activities, including an employee platform with quests, gamification, gifts, and company news, as well as RedCore clubs for movie, book, and pet lovers, and themed office events
• Corporate events and team-building activities

About the Company

PIN-UP is a fast-growing group of companies with a dynamic and multicultural team. We offer a collaborative and inspiring work environment where you can work alongside top professionals in various business areas. Our modern offices are located in Warsaw, Limassol, Kyiv, Almaty, and Yerevan, providing flexibility to work remotely or on-site.