Marketing Operations & Communications Manager (Automotive Digital Marketing)

About the Position

Marketing Operations & Communications Manager (Automotive Digital Marketing)

Location: Regina, Saskatchewan (Remote)

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About sMedia

sMedia is a digital advertising and SEO provider specializing in helping automotive dealerships boost their sales, maximize marketing efficiencies, and grow their market share. We integrate advanced technology with hands-on support to deliver dynamic, inventory-specific advertising solutions tailored exclusively to each dealership's needs.

We ground our partnerships in data, real results, and our core values: Growth, Reliability, Transparency, and Curiosity. We are looking for an accountable, strategic team member who is passionate about digital advertising and automotive retail, and who thrives on building trusting, long-term industry relationships that drive growth for everyone.

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Role Overview

The Marketing Operations & Communication Manager serves as the architect and builder for sMedia’s B2B marketing engine. This role is responsible for the end-to-end lifecycle of relationship-driven content and growth-enablement assets, ensuring that every touchpoint in the prospect and partner journey reinforces sMedia’s position as a definitive thought leader in automotive digital marketing.

This position bridges strategic planning with hands-on technical execution. Working closely with executive leadership, you will translate the corporate roadmap into highly accurate product collateral, email marketing campaigns, educational webinars, and web content. A critical demand of this role is absolute precision: ensuring all messaging adheres strictly to sMedia's brand voice guidelines and that all product descriptions reflect our exact technical mechanics. By leveraging comprehensive CRM analytics and website performance data, you will continuously optimize campaign performance to fuel our sales engine without requiring extensive managerial oversight.

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Responsibilities

• Campaign Implementation & Execution (40% Focus)

  • Directly support the Market Development Lead by architecting relationship-driven content that builds trust with high-value prospects. This includes building, launching, and managing B2B marketing campaigns across email networks, HubSpot workflows, sMedia web properties, and corporate social channels, ensuring every asset facilitates a consultative sales approach.
  • Provide Customer Success teams with high-impact growth-enablement assets and automated nurture workflows designed to deepen existing dealership relationships and identify expansion opportunities within the current partner base.
  • Work with the Market Development Lead to draft, structure, and finalize authoritative webinar presentations and slide decks that focus on tangible dealer benefits, such as optimizing inventory turn rates to save on floor plan interest costs.
  • Organize, upload, and track all multi-departmental marketing requests inside Asana and Google Drive, ensuring cross-functional marketing initiatives launch on time and error-free.

• Analytical Optimization & Performance Review (35% Focus)

  • Monitor and evaluate HubSpot email performance analytics, tracking delivery rates, engagement metrics, and workflow efficiency to continuously optimize messaging.
  • Routinely analyze website traffic patterns and conversion funnels using Google Analytics 4 (GA4) to evaluate the health of marketing acquisition channels.
  • Draw actionable conclusions from dealership data and competitive market analysis, transforming raw metrics into clear, localized performance benchmarks to leverage across social media, blogs, newsletters, etc.

• Brand Voice Protection & Product Accuracy (25% Focus)

  • Serve as the primary gatekeeper for the sMedia brand voice. Ensure all deployed content is direct, conversational, and authoritative, entirely free of marketing exaggerations, absolute statements (e.g., "always," "never"), or cliché automotive puns.
  • Maintain a flawless, 100% accurate understanding of sMedia’s product mechanics, proprietary features, and pricing tiers. Ensure public-facing copy correctly details how our tools operate.
  • Script, refine, and maintain the organization’s internal resource hub, newsletters, and educational case studies, simplifying complex digital concepts for dealers without sacrificing corporate credibility.

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Requirements

• Core Skills:

  • Google Analytics
  • HubSpot
  • Canva
  • Asana
  • CRM
  • Email Marketing

• Secondary Skills:

  • Automotive Retail
  • Marketing Strategy
  • Content Management
  • Performance Optimization
  • Brand Voice

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We Offer

• Fully remote role
• Extensive health and dental benefits package
• 15 vacation days annually
• 10 paid sick days available annually
• Paid day off on your birthday
• Time built into your work schedule for your professional development
• Ability to make an impact and be part of a team that values feedback and cross-functional collaboration

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About the Company

sMedia is a digital advertising and SEO provider specializing in helping automotive dealerships boost their sales, maximize marketing efficiencies, and grow their market share. We integrate advanced technology with hands-on support to deliver dynamic, inventory-specific advertising solutions tailored exclusively to each dealership's needs.

We ground our partnerships in data, real results, and our core values: Growth, Reliability, Transparency, and Curiosity. We are looking for an accountable, strategic team member who is passionate about digital advertising and automotive retail, and who thrives on building trusting, long-term industry relationships that drive growth for everyone.