Media Buyer

About the Position

We believe that great careers and thriving teams grow through meaningful connections, and we’re here to match you with opportunities that fuel ambition and roles that unlock your talent. We know iGaming inside out and use that know-how to help talented professionals find their place in the game, where drive, innovation, and ambition meet in a perfect match.

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Perfect for those who aim to:

• Plan, launch, and scale ad campaigns on Facebook and TikTok (Google UAC is a plus) targeting relevant iGaming audiences in Mexico;
• Build and continuously refine the audience layer: Look-A-Like and Custom audiences based on depositors, high-value players, and in-app events;
• Design and run retargeting funnels across the full path (install, registration, first deposit, etc.);
• Launch and optimize ROAS / value-based campaigns (value optimization, tROAS);
• Manage ad accounts for the long run: respect the learning phase, control creative fatigue cycles, scale incrementally, and keep performance stable over months instead of restarting from scratch;
• Own the app acquisition funnel: deep links, in-app event mapping, and passing deposit events back to Meta and TikTok via CAPI / server-side tracking;
• Optimize toward cohort economics, not just front-end CPA: work with D7/D30 ROAS, retention, and player LTV together with the CRM and retention teams;
• Analyze campaign data, build performance reports, and identify improvement areas across every platform (experience with Tableau or Power BI is a plus);
• Collaborate with creative and content teams to develop localized ad assets for Regulated Market - language, cultural context, and seasonality;
• Conduct structured A/B testing (creatives, audiences, bidding strategies) to improve performance and engagement;
• Stay on top of Meta and TikTok gambling ad policies and platform updates that affect the vertical;
• Monitor competitors and market trends across paid social to spot new opportunities.

Responsibilities

• Plan, launch, and scale ad campaigns on Facebook and TikTok (Google UAC is a plus) targeting relevant iGaming audiences in Mexico.
• Build and continuously refine the audience layer: Look-A-Like and Custom audiences based on depositors, high-value players, and in-app events.
• Design and run retargeting funnels across the full path (install, registration, first deposit, etc.).
• Launch and optimize ROAS / value-based campaigns (value optimization, tROAS).
• Manage ad accounts for the long run: respect the learning phase, control creative fatigue cycles, scale incrementally, and keep performance stable over months instead of restarting from scratch.
• Own the app acquisition funnel: deep links, in-app event mapping, and passing deposit events back to Meta and TikTok via CAPI / server-side tracking.
• Optimize toward cohort economics, not just front-end CPA: work with D7/D30 ROAS, retention, and player LTV together with the CRM and retention teams.
• Analyze campaign data, build performance reports, and identify improvement areas across every platform (experience with Tableau or Power BI is a plus).
• Collaborate with creative and content teams to develop localized ad assets for Regulated Market - language, cultural context, and seasonality.
• Conduct structured A/B testing (creatives, audiences, bidding strategies) to improve performance and engagement.
• Stay on top of Meta and TikTok gambling ad policies and platform updates that affect the vertical.
• Monitor competitors and market trends across paid social to spot new opportunities.

Requirements

• 2+ years of hands-on media buying on Facebook and TikTok (Google UAC is a plus), with a proven track record in regulated LATAM iGaming markets.
• Experience promoting products on white / regulated iGaming markets - or a strong background in white niches (mobile apps, gaming) with a clear understanding of platforms compliance.
• Confident work with Facebook Ads Manager and TikTok Ads Manager: campaign structure, Advantage+/ASC, bidding strategies, CBO/ABO budget distribution.
• Hands-on experience building and testing Look-A-Like and Custom audiences, with a clear sense of which source audiences actually scale.
• Experience with retargeting in Facebook: funnel logic, audiences, exclusions, and creative sequencing.
• Experience launching and scaling ROAS-based campaigns and understanding how conversion data quality drives algorithm performance.
• Understanding of how FB/TikTok algorithms behave over time: learning phase, signal quality, creative fatigue, incremental scaling instead of aggressive edits.
• Solid setup of tracking and attribution: Pixel, CAPI / server-side events, deep links, AppsFlyer / Adjust, S2S postbacks, Voluum or similar trackers.
• Comfortable with app-based acquisition: WebView / iOS / Android apps, MMP configuration, in-app event tracking.
• Understanding of core metrics: CPM, CPC, CTR, CPI, CPR, CPD, CPA, ROAS / ROMI, plus retention and LTV of acquired players.
• Experience working with budgets from $50,000+ per month, with a demonstrated ability to scale while keeping CPA profitable.
• Working knowledge of Meta and TikTok gambling policies: licensed advertiser setup, whitelisting, and healthy ad account structure.
• Upper-Intermediate level of English.

Nice to Have

• Experience with Google UAC.
• Experience with Tableau or Power BI.
• Experience with A/B testing.

We Offer

• Opportunity to work with a leading iGaming platform in Latin America.
• Remote work options.
• Competitive salary.
• Professional growth and development opportunities.

About the Company

Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.