Media Buyer FB
Primary stack
Nice to have's
Job description
About the Position
Media Buyer FB
We are looking for a skilled Media Buyer FB to join our fast-growing team. This role involves building and owning Meta strategy across multiple GEOs or products. The ideal candidate will have a deep understanding of iGaming funnels, player lifecycle, LTV, and monetization logic.
Responsibilities
- Building and owning Meta strategy across multiple GEOs or products
- Deep understanding of iGaming funnels, player lifecycle, LTV, and monetization logic
- Ability to build full retargeting funnels based on player behavior and funnel stage
- Advanced audience segmentation by visits, clicks, registrations, deposits, activity, and value
- Ability to build audience priorities, exclusions, and retargeting logic across segments
- Advanced Facebook Ads account structure optimization for scale and efficiency
- Strong experience with CBO, ABO, campaign duplication, and budget scaling mechanics
- Ability to forecast performance and plan budget allocation by GEO, segment, and audience quality
- Strategic optimization based on CPA, CPS, CPL, ROI, LTV, NGR, GGR, and player quality
- Advanced work with Pixel, CAPI, event matching, postbacks, and attribution logic
- Ability to diagnose tracking issues and explain data discrepancies between Meta, Keitaro, and advertiser reports
- Advanced experience with Keitaro, TDS platforms, macros, offers, postbacks, and reporting
- Strong experience with anti-detect browsers, account infrastructure, and operational limitations
- Ability to analyze active campaigns by CPM, CPC, CPA, CTR, CR, CVR, FTD, deposits, and volume
- Ability to decide what to scale, pause, cut, or test based on data
- Experience with competitor research, Spy services, and creative market analysis
- Ability to research current market angles, funnels, and creative approaches
- Ability to create A/B testing plans and provide clear test reports
- Ability to build creative hypotheses and prepare detailed technical tasks for designers
- Understanding of creative fatigue, funnel quality, and player quality impact
- Experience with webview apps and PWA apps, including tracking and launch logic
- Ability to adapt funnels to improve traffic quality and conversion efficiency
- Ability to analyze traffic by GEO and prepare growth plans
- Advanced cohort analysis by traffic source, GEO, segment, and player behavior
- Ability to connect media buying decisions with product and business outcomes
- Experience working with Jira and improving operational processes
Requirements
- Launch and scale Facebook advertising campaigns
- Manage and optimize advertising budgets
- Analyze campaign performance and improve KPIs
- Test creatives, audiences, and campaign strategies
- Work with tracking systems and ensure data accuracy
- Collaborate with designers, developers, and affiliate managers
- Research new GEOs, audiences, and scaling opportunities
- Share best practices and improve team processes
We Offer
- An exciting and challenging role in a fast-growing group of companies, with the opportunity to work alongside a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and other business areas
- A collaborative and inspiring work environment with passionate experts and leaders who foster a friendly culture and a success-driven mindset
- Modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan, with the flexibility to work remotely or on-site while building valuable professional connections
- Modern corporate equipment based on macOS or Windows, with additional equipment provided when needed
- Paid vacation, sick leave, personal days, and additional days off
- Corporate health insurance program to support your well-being
- Employee referral program with bonus opportunities
- Learning and development programs, including regular internal training, compensation for external education, and attendance at international professional conferences
- Mentoring and coaching rewards program
- Free in-house English courses
- In-house Travel Service
- A wide range of internal activities, including an employee platform with quests, gamification, gifts, and company news, as well as RedCore clubs for movie, book, and pet lovers, and themed office events
- Corporate events and team-building activities
Take your career to the next level with PIN-UP - create trends, don’t follow them.
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© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.
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