Media Buyer FB
Primary stack
Nice to have's
Job description
About the Position
We are looking for a Media Buyer FB to join our fast-growing team, focusing on performance marketing with Meta Ads for iGaming.
Responsibilities
- Manage and optimize Facebook retargeting campaigns, ensuring target KPIs are achieved and successfully scaling high-performing campaign setups.
- Analyze key performance metrics (CPA FTD, C2I, I2R, ROAS, LTV) and independently make data-driven decisions to optimize campaign performance.
- Develop and test new hypotheses related to audiences, segments, creatives, and conversion funnels to identify new growth opportunities and improve campaign efficiency.
- Independently prepare creative briefs, analyze creative performance, and contribute to the development of the department's creative strategy.
- Work with user segments, Meta Pixel, custom conversions, and retargeting audiences, ensuring proper campaign structure and efficient use of data.
Requirements
- 2+ years of hands-on experience in iGaming with Meta Ads (Facebook & Instagram).
- Strong performance marketing background (not branding or awareness).
- Proven experience working with Retargeting: pixels, audiences.
- Deep understanding of Meta auction mechanics and delivery.
- Experience with pixel events, CAPI, postbacks, and tracking tools.
- Experience working with multiple GEOs and different market tiers.
Nice to Have
- Experience in Gambling, Betting, or other highly competitive verticals.
- Experience working with agency advertising accounts.
- Familiarity with tracking platforms such as Keitaro, AppsFlyer, Adjust, or similar solutions.
- Experience with cloaking and pre-landing pages.
- Experience running PWA or WebView applications.
- Understanding of Meta Conversion API (CAPI).
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience collaborating with creative teams and preparing creative briefs.
- Understanding of A/B testing methodology and statistical significance.
- Experience scaling advertising campaigns across multiple GEOs simultaneously.
- Experience working with retargeting audiences.
We Offer
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan; work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program: enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
About the Company
Do you want to fulfill your dream? Take your career to the next level with PIN-UP - create trends, don’t follow them.
© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.
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