Media Buyer FB

About the Position

Join our fast-growing business group as a Media Buyer FB, optimizing Facebook retargeting campaigns and achieving target KPIs.

Responsibilities

• Manage and optimize Facebook retargeting campaigns, ensuring target KPIs are achieved and successfully scaling high-performing campaign setups.
• Analyze key performance metrics (CPA FTD, C2I, I2R, ROAS, LTV) and independently make data-driven decisions to optimize campaign performance.
• Develop and test new hypotheses related to audiences, segments, creatives, and conversion funnels to identify new growth opportunities and improve campaign efficiency.
• Independently prepare creative briefs, analyze creative performance, and contribute to the development of the department's creative strategy.
• Work with user segments, Meta Pixel, custom conversions, and retargeting audiences, ensuring proper campaign structure and efficient use of data.

Requirements

• 2+ years of hands-on experience in iGaming with Meta Ads (Facebook & Instagram).
• Strong performance marketing background (not branding or awareness).
• Proven experience working with Retargeting: pixels, audiences.
• Deep understanding of Meta auction mechanics and delivery.
• Experience with pixel events, CAPI, postbacks, and tracking tools.
• Experience working with multiple GEOs and different market tiers.

Nice to Have

• Experience in Gambling, Betting, or other highly competitive verticals.
• Experience working with agency advertising accounts.
• Familiarity with tracking platforms such as Keitaro, AppsFlyer, Adjust, or similar solutions.
• Experience with cloaking and pre-landing pages.
• Experience running PWA or WebView applications.
• Understanding of Meta Conversion API (CAPI).
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience collaborating with creative teams and preparing creative briefs.
• Understanding of A/B testing methodology and statistical significance.
• Experience scaling advertising campaigns across multiple GEOs simultaneously.
• Experience working with retargeting audiences.

Soft Skills

• High level of ownership and accountability.
• Strong analytical mindset with the ability to make data-driven decisions.
• Proactive approach and willingness to continuously identify new growth opportunities.
• Attention to detail and accuracy in campaign management.
• Ability to manage multiple tasks and prioritize effectively in a fast-paced environment.
• Adaptability and willingness to quickly respond to changes in advertising platforms.
• Strong communication skills and the ability to collaborate effectively with analysts, designers, and technical teams.
• Results-oriented mindset with a focus on achieving business KPIs.
• Eagerness to learn, grow, and continuously improve performance marketing expertise.

We Offer

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan; work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program: enjoy cooperation with your colleagues and get the bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
• Corporate events, team buildings.

About the Company

We are a dynamic and innovative company dedicated to excellence in the iGaming industry. Our team is composed of passionate professionals who strive to deliver the best results and create a positive work environment.