Paid Social Manager
Primary stack
Nice to have's
Job description
About the Position
We are looking for a Paid Social Manager to join our fast-growing team. In this role, you will be responsible for optimizing ad campaigns across LinkedIn Ads, Meta Ads, and Google Ads.
Locations
- Cyprus
- Poland
- Ukraine
Responsibilities
- Launch, manage, and optimize advertising campaigns across LinkedIn Ads, Google Ads, and Meta Ads.
- Plan and allocate advertising budgets to achieve target KPIs.
- Identify and test new audiences, segments, and search queries to drive qualified lead generation.
- Monitor and analyze key performance metrics, including CPL, CPA, CTR, CVR, and ROAS.
- Conduct campaign performance analysis and provide actionable recommendations for optimization and growth.
- Set up, monitor, and ensure the accuracy of tracking and attribution through GA4 and advertising platforms.
- Prepare weekly and monthly performance reports and present insights to the team and management.
- Collaborate with marketing managers, designers, and copywriters to launch and optimize advertising initiatives.
- Analyze competitors, market trends, and digital marketing best practices.
- Scale successful campaigns and identify new growth opportunities across channels and markets.
- Work closely with cross-functional teams to monitor and improve lead quality throughout the funnel.
Requirements
- 2–3+ years of relevant work experience.
- Hands-on experience launching and optimizing advertising campaigns in LinkedIn Ads, Meta Ads, and Google Ads.
- Ability to independently manage advertising budgets of $5,000+ per month.
- Strong understanding of marketing funnels and attribution models.
- Experience with B2B lead generation.
- Proficiency in data analysis using GA4 (Google Analytics 4).
- Experience setting up and tracking conversions in analytics platforms.
- Ability to work with UTM parameters and analyze traffic performance.
- Experience conducting A/B tests for audiences, creatives, and landing pages.
Nice to Have
- Experience working with SaaS, IT, or iGaming projects.
- Experience managing campaigns across Tier 1, Tier 2, and Tier 3 geographies.
- Ability to create clear briefs and requirements for design and copywriting teams.
- Experience working with additional traffic sources such as Telegram Ads, TikTok Ads, and similar advertising platforms.
Soft Skills
- Strong analytical mindset and the ability to make data-driven decisions.
- Proactive and self-motivated, with the ability to work independently.
- Results-oriented approach with a strong sense of ownership and accountability.
- Excellent prioritization and project management skills, with the ability to handle multiple projects simultaneously.
- Willingness to test new hypotheses, experiment, and quickly adapt to changing conditions.
- Strong teamwork and cross-functional collaboration skills.
- Ability to thrive in a fast-paced, multitasking environment.
We Offer
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan. Work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program: enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
About the Company
Join our fast-growing team and take your career to the next level with PIN-UP. Create trends, don’t follow them.
© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.
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