Paid Social Manager

About the Position

We are seeking a Paid Social Manager to join our team. This role involves launching and optimizing advertising campaigns across LinkedIn Ads, Meta Ads, and Google Ads. The ideal candidate will have hands-on experience in managing advertising budgets, understanding marketing funnels, and conducting data analysis using GA4 (Google Analytics 4).

Responsibilities

• Launch, manage, and optimize advertising campaigns across LinkedIn Ads, Google Ads, and Meta Ads.
• Plan and allocate advertising budgets to achieve target KPIs.
• Identify and test new audiences, segments, and search queries to drive qualified lead generation.
• Monitor and analyze key performance metrics, including CPL, CPA, CTR, CVR, and ROAS.
• Conduct campaign performance analysis and provide actionable recommendations for optimization and growth.
• Set up, monitor, and ensure the accuracy of tracking and attribution through GA4 and advertising platforms.
• Prepare weekly and monthly performance reports and present insights to the team and management.
• Collaborate with marketing managers, designers, and copywriters to launch and optimize advertising initiatives.
• Analyze competitors, market trends, and digital marketing best practices.
• Scale successful campaigns and identify new growth opportunities across channels and markets.
• Work closely with cross-functional teams to monitor and improve lead quality throughout the funnel.

Requirements

• 2–3+ years of relevant work experience.
• Hands-on experience launching and optimizing advertising campaigns in LinkedIn Ads, Meta Ads, and Google Ads.
• Ability to independently manage advertising budgets of $5,000+ per month.
• Strong understanding of marketing funnels and attribution models.
• Experience with B2B lead generation.
• Proficiency in data analysis using GA4 (Google Analytics 4).
• Experience setting up and tracking conversions in analytics platforms.
• Ability to work with UTM parameters and analyze traffic performance.
• Experience conducting A/B tests for audiences, creatives, and landing pages.

Nice to Have

• Experience working with SaaS, IT, or iGaming projects.
• Experience managing campaigns across Tier 1, Tier 2, and Tier 3 geographies.
• Ability to create clear briefs and requirements for design and copywriting teams.
• Experience working with additional traffic sources such as Telegram Ads, TikTok Ads, and similar advertising platforms.

We Offer

• An exciting and challenging job in a fast-growing business group.
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan with the option to work remotely or on-site.
• Modern corporate equipment based on macOS or Windows and additional equipment provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program to enjoy cooperation with your colleagues and get bonuses.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
• Corporate events, team buildings.

About the Company

Create trends, don’t follow them with PIN-UP. Join our team and take your career to the next level.