
Performance Marketing Manager
Primary stack
Nice to have's
Job description
About the Position
We are looking for a Performance Marketing Manager to join our fast-growing team. This role focuses on media buying and affiliate marketing in high-risk verticals such as iGaming, fintech, and crypto.
Responsibilities
- Independently run affiliate program promotion campaigns end to end: briefing, media planning, approvals, launch, placement monitoring, actuals collection, and final analysis.
- Source and evaluate affiliate media, Telegram channels, affiliate program directories, rankings, forums, webmaster communities, influencers, and partnership formats.
- Request and compare terms, negotiate within agreed limits, document agreements, and ensure commitments are fulfilled.
- Prepare media plans and placement calendars; track budgets, payments, deadlines, and links to work tasks.
- Write briefs for content, design, and production; check that deliverables match the task, the platform's format, and tracking requirements.
- Set up and verify UTM tags and tracking links according to the established standard; ensure data completeness for analytics.
- Maintain a platform database and interaction history: topic, geo, traffic and audience types, contacts, terms, results, and status of ongoing collaboration.
- Prepare regular reports on CPM, CPC, CPL, CPA, CR, ROI, reach, traffic, registrations, and qualified partners; explain deviations from plan and recommend actions.
- Develop and prioritize hypotheses for new platforms and formats, run tests, and scale proven solutions once approved.
- Contribute to the affiliate segment's performance strategy and quarterly plans, providing data, insights, and recommendations within your area.
- Collaborate with affiliate teams, marketing managers, Sales, Content, Design, Production, Analytics, and other stakeholders; gather feedback on the quality of acquired partners.
Requirements
- 2+ years of experience in performance marketing, media buying, or affiliate marketing, including running campaigns independently.
- Understanding of the affiliate program model and the partner journey, from first contact through registration, qualification, and activation to the start of traffic acquisition.
- Hands-on experience with paid placements in Telegram, affiliate media, affiliate program directories, industry media, and native formats; ability to evaluate a platform, its audience, terms, and format before buying.
- Ability to build a media plan independently, covering goals, channels, formats, timelines, budgets, forecast KPIs, and actual results.
- Strong command of CPM, CPC, CPL, CPA, CR, and ROI; working knowledge of CAC and unit economics.
- Experience analyzing the performance funnel from source and placement through partner registration, qualification, and activation; ability to draw conclusions and define next steps based on data.
- Skills in formulating and testing hypotheses, comparing formats and platforms, and running basic A/B tests.
- Advanced Excel or Google Sheets: formulas, pivot tables, data cleaning and reconciliation, and building clear reports.
- Working proficiency with Google Analytics, Similarweb, Ahrefs, and TGStat, or comparable tools.
- Experience writing briefs for copy, banners, and other creatives, reviewing and approving deliverables, and coordinating launches with adjacent teams.
- English at B1 or above: written correspondence, researching platforms and terms, and taking part in working calls on familiar topics.
Nice to Have
- Experience promoting affiliate programs in iGaming, fintech, crypto, or other high-risk verticals.
- Experience working with affiliate media, Telegram media, Telegram Ads, affiliate program directories, forums, webmaster communities, and industry platforms.
- An established network of media, influencer, or partner contacts, and a proven track record of negotiating terms.
- Experience with cross-promotion, special projects, native integrations, reviews, rankings, listings, and bundled placement deals.
- Experience with end-to-end analytics and BI systems, and with automating recurring reporting.
- Understanding of UTM tagging, naming conventions, and how to ensure traffic is attributed correctly.
We Offer
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan; work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program: enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
About the Company
Join PIN-UP and take your career to the next level. Create trends, don’t follow them.
Privacy Notice
This privacy notice for DATA Ocean Limited ("Company," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:
- Visit our website at pin-up.global, or any website of ours that links to this privacy notice
- Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].
SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with DATA Ocean Limited and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.
Do we receive any information from third parties? We may receive information from public databases, marketing partners, social media platforms, and other outside sources.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.
How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by filling out our data subject request form available on pin-up.global web-site or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
TABLE OF CONTENTS
- WHAT INFORMATION DO WE COLLECT?
- HOW DO WE PROCESS YOUR INFORMATION?
- WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
- WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
- WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?
- DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
- HOW DO WE HANDLE YOUR SOCIAL LOGINS?
- IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
- HOW LONG DO WE KEEP YOUR INFORMATION?
- HOW DO WE KEEP YOUR INFORMATION SAFE?
- DO WE COLLECT INFORMATION FROM MINORS?
- WHAT ARE YOUR PRIVACY RIGHTS?
- CONTROLS FOR DO-NOT-TRACK FEATURES
- DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
- DO WE MAKE UPDATES TO THIS NOTICE?
- HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
- HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
- names
- phone numbers
- email addresses
- mailing addresses
- job titles
- usernames
- passwords
- contact preferences
- contact or authentication data
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
- information revealing trade union membership
Social Media Login Data. We may provide you with the option to register with us using your existing social media account details, like your Facebook, Twitter, or other social media account. If you choose to register in this way, we will collect the information described in the section called "HOW DO WE HANDLE YOUR SOCIAL LOGINS?" below.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information - such as your Internet Protocol (IP) address and/or browser and device characteristics - is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies.
The information we collect includes:
- Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
- Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
- Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
Information collected from other sources
In Short: We may collect limited data from public databases, marketing partners, social media platforms, and other outside sources.
In order to enhance our ability to
© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.
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