About the Position

We are seeking a Performance Marketing Manager with 2+ years of experience in performance marketing to join our team in a multicultural environment. This role offers an exciting and challenging job in a fast-growing business group, providing the opportunity to be part of a multicultural team of top professionals.

Responsibilities

Independently run affiliate program promotion campaigns end to end: briefing, media planning, approvals, launch, placement monitoring, actuals collection, and final analysis
Source and evaluate affiliate media, Telegram channels, affiliate program directories, rankings, forums, webmaster communities, influencers, and partnership formats
Request and compare terms, negotiate within agreed limits, document agreements, and ensure commitments are fulfilled
Prepare media plans and placement calendars; track budgets, payments, deadlines, and links to work tasks
Write briefs for content, design, and production; check that deliverables match the task, the platform’s format, and tracking requirements
Set up and verify UTM tags and tracking links according to the established standard; ensure data completeness for analytics
Maintain a platform database and interaction history: topic, geo, traffic and audience types, contacts, terms, results, and status of ongoing collaboration
Prepare regular reports on CPM, CPC, CPL, CPA, CR, ROI, reach, traffic, registrations, and qualified partners; explain deviations from plan and recommend actions
Develop and prioritize hypotheses for new platforms and formats, run tests, and scale proven solutions once approved
Contribute to the affiliate segment’s performance strategy and quarterly plans, providing data, insights, and recommendations within your area
Collaborate with affiliate teams, marketing managers, Sales, Content, Design, Production, Analytics, and other stakeholders; gather feedback on the quality of acquired partners

Requirements

2+ years of experience in performance marketing, media buying, or affiliate marketing, including running campaigns independently
Understanding of the affiliate program model and the partner journey, from first contact through registration, qualification, and activation to the start of traffic acquisition
Hands-on experience with paid placements in Telegram, affiliate media, affiliate program directories, industry media, and native formats; ability to evaluate a platform, its audience, terms, and format before buying
Ability to build a media plan independently, covering goals, channels, formats, timelines, budgets, forecast KPIs, and actual results
Strong command of CPM, CPC, CPL, CPA, CR, and ROI; working knowledge of CAC and unit economics
Experience analyzing the performance funnel from source and placement through partner registration, qualification, and activation; ability to draw conclusions and define next steps based on data
Skills in formulating and testing hypotheses, comparing formats and platforms, and running basic A/B tests
Advanced Excel or Google Sheets: formulas, pivot tables, data cleaning and reconciliation, and building clear reports
Working proficiency with Google Analytics, Similarweb, Ahrefs, and TGStat, or comparable tools
Experience writing briefs for copy, banners, and other creatives, reviewing and approving deliverables, and coordinating launches with adjacent teams
English at B1 or above: written correspondence, researching platforms and terms, and taking part in working calls on familiar topics

Nice to Have

Experience promoting affiliate programs in iGaming, fintech, crypto, or other high-risk verticals
Experience working with affiliate media, Telegram media, Telegram Ads, affiliate program directories, forums, webmaster communities, and industry platforms
An established network of media, influencer, or partner contacts, and a proven track record of negotiating terms
Experience with cross-promotion, special projects, native integrations, reviews, rankings, listings, and bundled placement deals
Experience with end-to-end analytics and BI systems, and with automating recurring reporting
Understanding of UTM tagging, naming conventions, and how to ensure traffic is attributed correctly

Soft Skills

Ownership: Drives campaigns to results without constant oversight and escalates risks in a timely manner
Systematic approach and attention to detail: Keeps budgets, statuses, links, UTM tags, and reporting data accurate and well organized
Prioritization and time management: Handles multiple affiliate projects and launches in parallel
Clear, subject-matter communication: Documents agreements, asks clarifying questions, and gives stakeholders and the team clear status updates
Results orientation: Measures a placement not by the fact that it went live, but by its contribution to new partner registrations, qualification, and activation
Initiative and critical thinking: Proposes hypotheses, backs decisions with data, and takes feedback into account

We Offer

An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset
Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
Modern corporate equipment based on macOS or Windows and additional equipment are provided
Paid vacations, sick leave, personal events days, days off
Corporate health insurance program for your well-being
Referral program - enjoy cooperation with your colleagues and get the bonus
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
Free internal English courses
Yoga classes to help you stay active and energized
In-house Travel Service
Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
Corporate events, team buildings

About the Company

Our company is a dynamic and innovative organization that values diversity and inclusion. We are committed to providing a supportive and collaborative work environment where our employees can thrive and grow. Join us to be part of a team that is dedicated to excellence and success.

Performance Marketing Manager

Job description