About the Position

IONOS is seeking a Performance Marketing Specialist to drive US customer acquisition efficiency, focusing on CAC and new-customer inflow. This role is pivotal in owning the entire journey from the ad unit to the conversion and in scaling new channels such as TikTok, Meta, Instagram, YouTube pre-roll, podcast, CTV, and creator/affiliate.

About IONOS

At IONOS, we shape the digital future for more than 6.2 million customers worldwide. As Europe's leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools. Our US Commercial team's mandate is to grow IONOS in North America by finding and scaling new, high-efficiency customer-acquisition channels.

Responsibilities

Own the CAC/inflow number: Move blended CAC toward target while hitting inflow goals, channel by channel.
Manage the full ad-unit-to-conversion loop: Brief and produce creative (image, video, carousels), set up and buy channels, coordinate landing pages and offers, and measure impact end to end.
Build out new channels: Stand up and scale TikTok, Meta, IG, YouTube pre-roll, podcast, CTV, and creator/affiliate with short, disciplined test loops.
Utilize an AI-first production and analysis engine: Use generative AI for creative and copy, and LLMs/analytics for daily optimization.
Drive the content workbench: Scripting/storytelling, briefing creators, and turning their output into testable paid assets.
Execute cross-Atlantic: Partner with central German teams and the Website A/B PO on landing pages and conversion.

Requirements

Experience: 3–6 years in performance/growth marketing, ideally direct-to-consumer / eCommerce or affiliate.
Owner mentality: Treat the budget like it's your own money and the outcome like it's your own business.
AI-first operator: Use LLMs and generative/creative tools to produce, analyze, and optimize.
Full-funnel fluency: Comfortable across creative, channel buying, landing pages, offers, and analytics.
Player-coach: Hands-on yourself, but able to raise the bar for early-career teammates and serve as a sounding board.
Matrix-comfortable: Get things done across teams and time zones without formal authority.
Location: Open and eager to work in our Center City Philadelphia office at least 3X a week.
Travel: Willing to travel internationally on occasion to meet global colleagues, learn, and share ideas.

We Offer

Competitive salary
Opportunity to grow within a global company
Hands-on coaching from the GM
Agile and fast-paced work environment
Continuous, two-way feedback

About the Company

IONOS is one of Europe's largest web-presence and cloud providers, giving millions of customers the tools to build and grow their online presence. In North America, we're the challenger: competing to become the clear alternative to the largest incumbents, and taking share as we grow.

Application Note

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age, as well as sexual orientation and identity, physical characteristics, marital status, or any other irrelevant factor subject to applicable law.

Performance Marketing Specialist

Job description