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PPC Lead/Head of PPC

Adtelligent·Salary not specified

Primary stack

Meta AdsGoogle AdsPerformance MarketingTikTokLooker

Nice to have's

Power BITableautechnical expertisecommunication skillssales funnelhypothesis testinglanding page optimizationCROscaling successful campaigns

Job description

About the Position

We're seeking a PPC Lead/Head of PPC with 3+ years experience to manage a PPC team, optimize campaigns, and drive performance marketing success.

Responsibilities

  • Building and managing a performance PPC team
  • Communicating and coordinating with partners
  • Training, motivating, and evaluating team members
  • Setting tasks, assessing team performance, and onboarding new recruits
  • Controlling the execution of plans on a monthly/quarterly basis
  • Preparing commercial proposals for selling new and maintaining existing projects

Requirements

  • Experience in PPC for at least 3 years
  • Experience managing a PPC team of 3+ specialists for a year
  • High level of technical expertise in paid traffic channels: Google Ads, Meta Ads, TikTok
  • Experience with analytics systems: GA4, AppsFlyer
  • Advanced dashboard building in Looker Studio, experience with Power BI or Tableau is a plus
  • Understanding of performance marketing and key metrics: CR, CPA, ROI, ROMI, ROAS, LTV, and methods to improve them
  • Understanding of the technical aspects: GTM (Server-side is a plus)
  • High level of communication skills (negotiation, flexibility, and reasoned communication, finding the best solutions for both parties)
  • Ability to build a complete sales funnel (from reach to conversion and retention), calculate media plans based on business metrics (LTV, CAC, ROMI)
  • Experience in systematic hypothesis testing, landing page optimization (CRO), and scaling successful campaigns without loss of efficiency

We Offer

  • Competitive salary
  • Friendly team of professionals
  • Opportunities for professional development
  • Paid vacation and sick leave
  • Corporate English classes
  • Health insurance

About the Company

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