About the Position

We are seeking a PPC Lead/Head of PPC with 3+ years of experience to manage a PPC team and improve performance marketing metrics.

Responsibilities

Build and develop an in-house performance marketing team
Participate in communication with partners and coordinate team workflows
Manage the team - including onboarding, training and development, motivation, regular feedback (team and 1-on-1 meetings), task assignment, performance evaluation, and involvement in recruiting new specialists
Monitor the execution of monthly and quarterly plans
Participate in preparing commercial proposals for acquiring new clients and retaining existing ones

3+ years of experience in PPC
1+ year of experience managing a PPC team of 3+ specialists
Strong technical expertise in paid traffic channels - Google Ads, Meta Ads, TikTok
Hands-on experience with analytics tools - GA4, AppsFlyer; advanced dashboard building in Looker Studio; experience with Power BI or Tableau is a plus
Solid understanding of performance marketing and key metrics - CR, CPA, ROI, ROMI, ROAS, LTV - and methods to improve them
Technical knowledge of GTM (Server-side tracking is a plus)
Strong communication skills - negotiation, flexibility, well-reasoned argumentation, and finding solutions that work for both sides
Ability to build a full sales funnel (from awareness to conversion and retention) and create media plans based on business metrics (LTV, CAC, ROMI)
Experience with systematic hypothesis testing, landing page optimization (CRO), and scaling successful campaigns without losing efficiency

Thank you!

We will be in touch shortly to learn more about your goals and get you rolling.

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