Principal Brand Strategist

About the Position

Principal Brand Strategist

Seattle, WA, United States of America

Category: Marketing & Communications

Job ID: R_106909

Job Type: Regular

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Responsibilities

• Support Brand Evolution & Implementation

  • Serve as a key strategic partner in Remitly's brand evolution - evaluating agency work against strategy, pressure-testing ideas, and ensuring the new brand is grounded in both business reality and customer insight.
  • Help translate brand evolution outputs into practical, usable tools - messaging frameworks, naming systems, voice and tone guidelines - that the full creative and marketing team can act on immediately.
  • Partner with the Director, Brand Strategy & Identity to ensure brand evolution work lands consistently across every touchpoint, channel, and market.
  • Support implementation planning - identifying where the new brand needs to show up first, what needs to change, and how to sequence rollout for maximum clarity and impact.

• Develop Briefs, Positioning, Messaging & Naming Frameworks

  • Develop Tier 1 strategic briefs for Remitly's most important brand and culturally relevant moments such as World Cup, product launches, brand campaigns, and seasonal initiatives.
  • Translate brand positioning and customer insight into clear, inspiring creative strategy that gives the creative team a direction strong foundation to build from.
  • Build and maintain messaging frameworks that feed all three work streams - brand-defining, campaign, and high-volume performance work.
  • Lead naming projects for new products and features, ensuring every name is strategically grounded, on-brand, and contributes to a simple, coherent brand architecture.
  • Develop segment-specific messaging for Remitly's key customer corridors, ensuring content is culturally relevant and resonant.
  • Partner with Growth, Product, and Regional teams to ensure messaging is consistent, accurate, and adapted appropriately for different audiences and markets.
  • Maintain and evolve Remitly's brand voice and tone guidelines, keeping them practical and usable for the full creative team.

• Train & Elevate AI for Brand Work

  • Play a central role in training Remitly's AI systems - including custom GPTs and emerging agent workflows - on brand voice, strategic thinking, and what "good" looks like for our brand.
  • Develop AI-ready frameworks and content that enable the team to use AI effectively without sacrificing brand accuracy or cultural nuance.
  • Stay current on AI tools and workflows relevant to brand strategy and copywriting, bringing new capabilities to the team as they mature.
  • Help define the guardrails and principles that ensure AI-assisted content meets Remitly's brand and compliance standards.

• Ground Strategy in Customer & Market Insight

  • Develop and maintain a deep understanding of Remitly's core customer segments - who they are, what they need, how they feel, and what earns their trust.
  • Stay fluent in the global remittances and financial services landscape, including competitors, adjacent categories, and evolving customer expectations.
  • Partner with Research and Analytics to bring customer insight into briefs, frameworks, and brand recommendations.
  • Identify tensions, opportunities, and whitespace in how Remitly shows up relative to competitors and category conventions.

• Partner Across the Business

  • Work closely with Creative Leads to ensure briefs land well and creative work stays on strategy.
  • Partner with marketing teams to ensure brand messaging translates effectively into paid social, LCM, and owned channels.
  • Collaborate with Regional and Comms teams to adapt frameworks for local markets without losing brand coherence.
  • Support the Director of Brand in preparing executive-ready strategy documents, narratives, and recommendations.

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Requirements

• 5–10 years of experience in brand strategy, content strategy, or integrated marketing - agency or in-house.
• Strong messaging framework development and brief writing- this is core to the role.
• Experience working on global or multicultural brands, with genuine sensitivity to cultural nuance and localization.
• Familiarity with AI tools for brand and copy work (custom GPTs, NotebookLM, or similar) - or a strong appetite to develop this fluency quickly.
• Experience in fintech, financial services, or mission-driven consumer brands a plus.

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Nice to Have

• How you think…
  • You write with clarity and purpose - briefs that inspire, frameworks that teams actually use.
  • You connect customer insight to strategic direction without losing the human at the center of the story.
  • You think across channels - understanding how brand strategy translates into creative, performance, and product contexts.
  • You are detail-oriented without losing sight of the big picture.
• How you show up…
  • Collaborative and low-ego - you make the work better, not just the strategy deck.
  • Proactive and communicative - you flag issues early, ask clarifying questions, and keep projects moving.
  • Culturally curious and globally minded - you genuinely care about the communities Remitly serves.
  • AI-first mindset - you see AI as a creative and strategic partner, not a threat.

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We Offer

• Compensation Details: The starting base salary range for this position is typically $152,000 – $175,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan.
• Benefits:
  • Flexible paid time off
  • Health, dental, and vision + 401k plan with company matching
  • Paid parental, medical, military and family care leave
  • Mental Health & Family Forming Benefits
  • Employee Stock Purchase Plan (ESPP)
  • Continuing education

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About the Company

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster.

Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.