About the Position

Product Marketing & Brand Lead (Mensch)

Location: Hamburg, Germany

Employment Type: FULL_TIME

About the Role

Event Inc is redefining itself as an AI-First platform for events, meetings, and hotels, and we need a clear voice to lead this transformation. As the Product Marketing & Brand Lead, you will define our positioning and brand impact on customers, partners, and investors. You will report to our CRO and work closely with our content, SEO, and data teams.

Responsibilities

Positioning & Product Story: Define the direction for our AI-First story and product portfolio. Oversee the creation and release of AI-generated drafts.
Brand Identity: Ensure a consistent brand presence across all channels, from customers to partners and investors.
External Communication: Translate brand and product stories into external communications, such as our homepage story.
Content Strategy: Develop content ideas, strategies, and plans, answering what, when, and where we communicate. Provide input for newsletters and marketing automation.
Sales Support: Assist in creating pitch decks, battlecards, and RFP/RFI responses. Support our go-to-market activities.
Event & MICE Report: Oversee the concept and ownership of our customer and industry formats. Lead the MICE Report project to ensure it reaches C-Level and PR.
Data-Driven Decisions: Formulate targeted analysis requests for our Data Analyst and translate recommendations into GTM decisions.
Leadership Involvement: Participate in team prioritization and coordinate directly with CRO and CEO.

Requirements

Experience: At least 2 years of experience in product marketing or a similar positioning or brand role, ideally in the B2B-SaaS sector.
Enterprise Knowledge: Experience in product and sales marketing for complex enterprise audiences and familiarity with procurement processes. Experience with RFP/RFI processes is a plus.
Storytelling: Strong ability to tell stories and make complex products understandable.
Brand Management: Ensure consistency in tone, visual identity, and messages across multiple touchpoints and websites. Basic understanding of brand KPIs like awareness, sentiment, and preference.
Market Insight: Daily work includes competitive analysis and competitive intelligence.
Tool Proficiency: Familiarity with marketing automation tools like HubSpot.
Leadership Skills: Confident in presenting and advising senior and executive-level personnel such as CRO and CEO.
Action-Oriented: Structured and self-motivated with a knack for working in a small team.

Nice to Have

B2B Marketing
Enterprise Marketing
Competitive Intelligence
HubSpot

We Offer

Team Spirit: Join a motivated, highly qualified team with flat hierarchies and strong camaraderie. Enjoy regular team events like after-work drinks on the rooftop, culture nights, or game nights.
Savings: Benefit from exclusive discounts on top brands and travel through PepXpress and Corporate Benefits.
Well-Cared For: Enjoy the standard fruit basket, muesli bar, and a variety of cold and hot beverages.
Hardware Choice: Choose between working on a Mac or a Windows device.
Flexible Hours: Core working hours are from 10 AM to 5 PM. The rest is up to you.
Stunning Office: Work with a view of the Elbe River and some of Hamburg's most beautiful sights.
Pick Your Perk: Choose between 20 € in Benefitsy, 20 € towards a Germany Ticket, or 20 € for Urban Sports.
Growth: We support your development with a learning budget of 300 € per year.
Future Security: Receive up to 100 € monthly for your pension and asset goals (bAV & VWL).

About the Company

Event Inc Group is the leading platform for booking corporate events in Europe. With just a few clicks, companies can book the coolest venues for their next event-whether it's Christmas parties, training sessions, or meetings. We handle preliminary coordination with providers for a smooth process.

Our Goal: Growth!

All of this is made possible by our strong, interdisciplinary team of over 80 experts from various fields. Event Inc has been operational since 2014, and with the acquisition of smart and more GmbH in 2021, the Event Inc Group was formed. In the following year, Aloom GmbH & Co KG and the Dutch company Inspiratie Op Locatie B.V. joined our team. Most recently, in autumn 2023, we acquired Honest GmbH & Co KG, which now manages the Neu-Ulm location. Together, we enable the best, fastest, and most transparent event planning through excellent service and technology.

We promote diversity and equal opportunities in our organization and explicitly encourage people of all genders, ethnicities, religions, sexual orientations, and abilities to apply.

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Contact

Hellen, our Talent Acquisition Manager

Product Marketing & Brand Lead (Mensch)

Job description