Retention & Lifecycle Manager (Marketing)

About the Position

At IONOS, the leading European provider of cloud infrastructure, cloud services, and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture, and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

Responsibilities

• Existing-customer campaigns in our customer-success/marketing systems - end to end, from idea to build to readout
• Retention, reactivation, and churn prevention across online and offline/agent channels
• Cohort, lifecycle, and NPS analysis to find and move the real LTV levers
• An AI-first workflow: segmentation, campaign build, content, and analysis, all accelerated with AI
• Cross-team partnership with Acquisition, Control Panel development, Customer Success, and central German teams

Requirements

• Eager to grow fast in your career - you learn the content quickly and want to be coached
• Strong analytical mind. You're comfortable with data - cohorts, LTV, NPS - and you let it drive decisions
• A driver of cross-functional change. This role lives inside other teams' processes - so you have to want to get into the machinery and reshape it: go deep, form a point of view, and create alignment with process owners to actually change how things work
• AI-first. You reach for AI to do more, faster, and you're excited to get better at it
• Clear communicator who can turn analysis into a decision and a campaign
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week.
• Travel - you would welcome the opportunity to travel internationally on occasion to meet global colleagues.

We Offer

• Competitive salary
• Professional development budget
• Opportunity to work in a dynamic and growing company

About the Company

IONOS is one of Europe's largest web-presence and cloud providers, giving millions of customers the tools to build and grow their online presence. In North America - the US, Canada, and Mexico - we're the challenger: competing to become the clear alternative to the largest incumbents, and taking share as we grow.

Growth isn't only about winning new customers - it's about keeping them and growing their value over time. This role owns that half of the equation for North America: retention, reactivation, and customer lifetime value. You'll use cohort and customer-experience insight to find the real levers and turn them into campaigns, moving fast and measuring as you go.

IONOS SE

Rekrutierungs-Team IONOS

Hinterm Hauptbahnhof 3-5

D-76135 Karlsruhe

[email protected]