Retention Loyalty Lead

About the Position

We are seeking a Retention Loyalty Lead to join our team and manage gamification strategies across multiple Casino and Sports products. This role requires a professional with over 5 years of experience in the gambling industry.

Responsibilities

• Develop and own the gamification strategy across multiple Casino and Sports products, ensuring alignment with business objectives.
• Lead, mentor, and develop the Loyalty Managers team, setting goals, priorities, and supporting professional growth.
• Define standards, processes, and best practices for planning, launching, and evaluating gamification initiatives.
• Oversee the planning and execution of Top Events across products, ensuring consistency, quality, and business impact.
• Drive the design and evolution of gamification systems, including mechanics, progression, rewards, and engagement loops.
• Own gamification roadmap prioritization together with Product, CRM, BI, Marketing stakeholders.
• Establish and monitor key product and business KPIs, ensuring initiatives deliver measurable value and ROI.
• Analyze cross-product performance, identify opportunities for scaling successful mechanics, and share best practices.
• Coordinate cross-functional collaboration to ensure timely and high-quality delivery of gamification initiatives.
• Identify market trends, competitor activities, and emerging gamification practices to drive innovation across products.
• Manage team capacity, resource planning, and prioritization to support multiple products effectively.
• Report team performance, strategic initiatives, and business outcomes to senior management.

Requirements

• 5+ years of experience in the gambling industry, including experience in Casino and/or Sports products.
• 2+ years of experience leading or mentoring product, gamification, CRM, or engagement teams.
• Proven experience developing and executing gamification strategies across multiple products or brands.
• Strong expertise in player engagement mechanics, including tournaments, lotteries, jackpots, missions, quests, loyalty systems, and reward programs.
• Strong analytical mindset with the ability to evaluate business impact, calculate promo economics, and make data-driven decisions.
• Deep understanding of key gambling product metrics (MAU, DAU, LTV, ARPU, ARPPU, Retention Rate, GGR, NGR, Bonus Cost, etc.).
• Experience designing and evaluating A/B tests and building a culture of experimentation.
• Strong understanding of player segmentation, behavioral analytics, and customer lifecycle management.
• Experience prioritizing roadmaps and managing multiple concurrent initiatives across several products.
• Hands-on experience with BI and analytics tools (Tableau, Power BI, Looker Studio, or similar).

Nice to Have

• Experience hiring, developing, and managing high-performing teams.
• Excellent stakeholder management, communication, and presentation skills.

We Offer

• An exciting and challenging job in a fast-growing business group.
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan with the option to work remotely or on-site.
• Modern corporate equipment based on macOS or Windows and additional equipment provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program to enjoy cooperation with your colleagues and get bonuses.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
• Company events, team buildings.

About the Company

Join PIN-UP and take your career to the next level. Create trends, don’t follow them. Be part of a dynamic team that values innovation, growth, and success.

Apply Now and become a part of our exciting journey!