Retention Marketing Manager
Primary stack
Nice to have's
Job description
About the Position
We are seeking a Senior Retention Marketing Manager with experience in the gambling industry to lead regional marketing campaigns. This role is fully remote and offers the opportunity to be part of a fast-growing business group.
Responsibilities
- Build and lead a cross-functional team within the assigned region.
- Ensure team motivation, professional growth, and alignment with strategic regional goals.
- Analyze current performance metrics, set priorities, and develop plans to achieve regional KPIs.
- Plan monthly retention and reactivation campaigns, customized for regional market trends, cultural nuances, and the competitive landscape.
- Apply A/B testing and hypothesis testing to optimize promotional activities.
- Calculate predictions of the effectiveness of planned campaigns.
- Analyze post-campaign results, prepare detailed reports, and propose follow-up hypotheses.
- Develop and maintain player segmentation strategies to personalize marketing activities.
Requirements
- Gambling industry experience is mandatory.
- Experience in planning and executing retention and reactivation campaigns.
- Experience developing welcome offers, recurring promotions, and trigger campaigns.
- Understanding of crypto gambling audiences and market trends.
- Strong analytical skills, including promo economics and post-campaign analysis.
- Experience with customer segmentation and lifecycle management.
- Understanding of A/B testing and hypothesis validation.
- Knowledge of key metrics: MAU, DAU, LTV, ARPU, Retention Rate, GGR, NGR, etc.
- Creativity and the ability to develop engaging promotional concepts.
- Experience with analytics tools such as GA, Tableau, Power BI, Looker Studio, or similar.
Nice to Have
- Experience launching a new gambling or crypto product.
- Hands-on experience with crypto gambling audiences.
- Experience working with multiple GEOs and localized campaigns.
- Understanding of bonus abuse and fraud risks.
- Attention to detail.
- Autonomy and proactivity in work.
- Openness and directness in communication.
We Offer
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders.
- Beautiful offices in Warsaw, Limassol, Yerevan - work remotely or on-site.
- Modern corporate equipment based on macOS or Windows and additional equipment provided.
- Paid vacations, sick leave, personal event days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
About the Company
PIN-UP is a dynamic and innovative company in the gambling industry, dedicated to creating trends rather than following them. Join us to take your career to the next level and be part of a team that values creativity, growth, and success.
Apply Now and be part of our exciting journey!
© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.
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