About the Position

We're seeking a Senior Retention Marketing Manager with experience in the gambling industry to lead retention and reactivation campaigns in a fast-growing business group.

Responsibilities

Build and lead a cross-functional team within the assigned region
Ensure team motivation, professional growth, and alignment with strategic regional goals
Analyze current performance metrics, set priorities, and develop plans to achieve regional KPIs
Plan monthly retention and reactivation campaigns, customized for regional market trends, cultural nuances, and the competitive landscape
Apply A/B testing and hypothesis testing to optimize promotional activities
Calculate predictions of the effectiveness of planned campaigns
Analyze post-campaign results, prepare detailed reports, and propose follow-up hypotheses
Develop and maintain player segmentation strategies to personalize marketing activities

Requirements

Gambling industry experience is mandatory
Experience in planning and executing retention and reactivation campaigns
Experience developing welcome offers, recurring promotions, and trigger campaigns
Understanding of crypto gambling audiences and market trends
Strong analytical skills, including promo economics and post-campaign analysis
Experience with customer segmentation and lifecycle management
Understanding of A/B testing and hypothesis validation
Knowledge of key metrics: MAU, DAU, LTV, ARPU, Retention Rate, GGR, NGR, etc.
Creativity and the ability to develop engaging promotional concepts
Experience with analytics tools such as GA, Tableau, Power BI, Looker Studio, or similar

Nice to Have

Experience launching a new gambling or crypto product
Hands-on experience with crypto gambling audiences
Experience working with multiple GEOs and localized campaigns
Understanding of bonus abuse and fraud risks

Soft Skills

Attention to detail
Autonomy and proactivity in work
Openness and directness in communication

We Offer

An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset
Beautiful offices in Warsaw, Limassol, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
Modern corporate equipment based on macOS or Windows and additional equipment are provided
Paid vacations, sick leave, personal event days, days off
Corporate health insurance program for your well-being
Referral program - enjoy cooperation with your colleagues and get a bonus
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
In-house Travel Service
Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
Company events, team buildings

About the Company

Join our fast-growing business group and be part of a multicultural team of top professionals. We offer a dynamic work environment, opportunities for professional growth, and a chance to work with cutting-edge technologies in the gambling industry.

Retention Marketing Manager

Job description